Connecticut BMW dealership, BMW of Greenwich, has called on Single Throw Internet Marketing to develop a new website. The dealership hopes to translate a positive dealership attitude focused on customer service into a matching online personality.
Online PR News – 11-August-2009 – – Single Throw Internet Marketing has just announced its partnership with BMW of Greenwich, part of the DCH Auto Group, to develop a new website for the car dealership. The partnership comes as a result of a recommendation from BMW of Freehold, also part of the DCH Auto Group, for whom Single Throw launched a brand new website in November 2008. With BMW of Freehold’s monthly site visits skyrocketing from 4000 to 20,000, BMW of Greenwich jumped at the chance to experience success similar to their sister dealership.
Currently, BMW of Greenwich’s customer-friendly approach, so common within their dealership, is lacking on their website and, as a result, their internet marketing strategy struggles to produce satisfactory sales results.
"With all of the doom and gloom brought on by the current economic climate it's refreshing to see an organization such as BMW of Greenwich making an investment to create a best of breed website that focuses more on the customer than on the dealership. My hats off to them for their hyper-focus on customer care," said Larry Bailin, President and CEO of Single Throw Internet Marketing.
Overall, Joe Solano, General Sales Manager of BMW of Greenwich, hopes the partnership with Single Throw will help the car dealership expand their customer reach by broadening their audience and increasing the number of Internet leads that come into the dealership.
“With the new site we really hope to reach a vast audience. Right now we need to qualify and quantify, and we need to work with a company who can put everything together for us. Single Throw is that company,” Solano said.