CGE Vice President of Internet Marketing Janet Jones says the new layout features authoritative content formatted in a way that is âeasy for web users and Googleâs algorithm to appreciateâ and has zero paid ads.
Online PR News – 29-October-2013 – Los Angeles, CA – Renowned discount gold dealer Certified Gold Exchange has revamped the home page of its flagship web site, and a spokesperson for the company says that feedback on the new design has been overwhelmingly positive.
âRather than designing our web site based on what Google wants we tried to give our users, gold investors, what they wanted,â said CGE VP of Internet Marketing Janet Jones. The result is that not only do end users find our site easier to navigate and use. The fact that Google will now see us in a more favorable light since we are using many of the search engineâs best practices is simply the cherry on top.â
Google has come under fire recently due to some web sitesâ complaints that Google promotes companies that feature paid Google ads over more relevant, ad-free sites, but Jones believes that is simply the nature of the beast.
âThe Internet is changing rapidly and the way investors get their information is changing, too,â said Jones. âAs company leaders it is our duty to keep up with the changing needs of the gold market, not only in pricing and product selection but also in the way we get information to investors. We donât control Google or dictate their business model so we like to focus on things that we can change. As the old saying goes, âif you canât beat em, join em.ââ
The new Certified Gold Exchange home page loads faster due to the removal of excess images and widgets, and the companyâs high-quality home page content is now featured in the top half of the screen instead of being relegated to the lower half of the page. Jones says the company is always looking for ways to improve its online presence and questions, comments, complaints and suggestions can be made using the âOpen An Accountâ link in the top-right corner of the site.
Certified Gold Exchange, Inc. is one of North Americaâs premier precious metals trading platforms, providing unparalleled service to licensed dealers, institutions, and household investors since 1992. Certified Gold Exchange maintains an A+, Zero Complaint Better Business Bureau rating. For more information or a free âGold Investorâs Guide,â visit http://www.certifiedgoldexchange.com or call 1-800-300-0715 today.