The missing link between most aid agencies and Haitians is the link to the marketplace and small business skills & management development. Singing Rooster, a direct trade social Coffee Company, uses coffee agriculture as a tool for infusing local economies in Haiti with CRS.
Online PR News – 28-October-2013 – Beaumont, Haiti – Singing Rooster's collaboration with Catholic Relief Services centers on assisting coffee farming communities in the Beaumont region of Haiti -- a once thriving coffee sector now fallen into disrepair.
Along with assisting farmers in pre-harvest financing and re-generating old fields with coffee seedlings and crop management, farmers receive training in quality harvesting and coffee processing techniques.
Importantly, Singing Rooster is opening up market access to farmers by aggressively marketing roasted coffee to U.S. consumers. "Haiti was the world's 3rd largest supplier of coffee in 1950; now, nobody knows that Haiti produces world-class coffee. We're changing that," said co-founder of Singing Rooster, Christophe Nicaise.
Singing Rooster's project with CRS will last for three years and conclude with an impact assessment to measure success on coffee farmer household income.
Read more about Singing Rooster’s comprehensive approach including their work with Catholic Relief Services: http://www.singingrooster.org/projects.html