Grad Diary are please to announce the latest addition to our website, the Application Organiser. Through the end of the 2012-2013 academic year we sent out a survey to a select few of our over 5,000 subscribed users to ask them what else we could do to make the site useful.
Online PR News – 26-October-2013 – London – Grad Diary are please to announce the latest addition to our website, the Application Organiser. Through the end of the 2012-2013 academic year we sent out a survey to a select few of our over 5,000 subscribed users to ask them what else we could do to make the site more useful. One theme that we came back to over and over again was that although we listed over 350 graduate deadlines we didn’t send reminders to people when these deadlines closed which meant that graduates still missed the closing date for their graduate applications.
We sat in the office and decided that we didn’t want to spam our users with event deadlines that were of no interest to them as all of the Grad Diary team remember how annoying that was from our own university days. After much brainstorming we came to the conclusion that the best way to inform graduates about their important deadlines would be to build a deadline reminder service. Very early on in the process of deciding which features would be incorporated into a deadline reminder service we realised that students were going to be applying to multiple graduate schemes and that as they continued to apply there would be deadlines and interviews they would also need reminders for. This meant that we would need to build something much more complex than a deadline reminder service and the application organiser was born! Our team knew that the application organiser would have to be robust enough to replace the spreadsheet that most graduates use when they are making their applications and have the flexibility to incorporate companies that were not already signed up to Grad Diary but still accepted a number of graduate applications.
We set out deciding which features would be core to the application organiser, to do this we conducted a number of focus groups with students who kindly volunteered their time. We had our engineers review the feedback which then meant that our team of engineers were able to build a number of different iterations and we were able to cherry pick the best solutions from a technical perspective as well as focusing on the user experience. As with many projects of this nature we underestimated some of the challenges and due to our uncompromising stance on design and user experience we were working late nights and weekends right up until the application organiser was launched in early September. Our final test involved handing the application organiser over to the heads of over 80 societies and careers fairs that we partner with for a Beta test to iron out any bugs that we missed as well as solicit final feedback. We were fortunate to receive a very warm response from all the societies and managed to incorporate an additional feature which allows students who shortlist a company they are interested in to be alerted once the application deadline for the graduate program opens.
We are pleased to announce that as of October we have received an overwhelming response to the application organiser with over X users registered who are tracking Y company deadlines. Our society and careers services partners have played a huge part in our success both with the help they provided us when testing the application organiser and also promoting the use of the organiser to their students. We have scheduled a number of dates to explain the importance of being on top of graduate application deadlines and present the application organiser at leading UK universities. Concurrently we have launched a video to demonstrate how users can interact with the application organiser in order to make the most of all the features in the tool.