Dave Larson, founder of Sales & Marketing Technologies, wrote his easy-to-follow book, Dental Websites Demystified
Online PR News – 24-October-2013 – Orlando, Fla – After seeing patients all day, the last thing most dentists want is to figure out how to be better online marketers. That's why Dave Larson, founder of Sales & Marketing Technologies, wrote his easy-to-follow book, Dental Websites Demystified.
Dental Websites Demystified - available at Amazon.com - provides dentists and practice owners with the knowledge they need to understand and make full use of their website. The book walks the reader through decisions that are needed to build and maintain a fabulous website.
Larson, President of SMT, has spent more than 20 years helping dentists and other medical professionals with online marketing, website design, and content development. He knows firsthand that many people are confused about what needs to be in a website and how important its role is in attracting new patients.
"The website is the practice's front door. It has been that way for nearly two decades and it continues, even with the growth of social media,'' Larson said. "Your website is a primary source to educate prospects about your services, give tips about maintaining dental health, and make it easy to attract new patients."
Larson's marketing guide covers the follow areas and more:
• Web Foundation – what every practice needs to get started, including who should manage the website
• The Content Conundrum – write the site yourself or hire a copywriter?
• Site Structure – different levels of website and design options can all impact results
• Building Traffic to Your Website – secrets to making a site useful, including remembering that the patient is the target, not other dentists
“The goal for dentists is to understand what makes a great website so they can save time and money in marketing,’’ Larson noted. “The mission is to get people to like and trust you so they feel comfortable with you. If your website is not attracting new patients, it is time for a change in web strategy.’’
To learn more about Dental Websites Demystified, visit http://SMTDentalMarketing.com. Books can be ordered at Amazon.com or the website above.
About Sales & Marketing Technologies
Sales & Marketing Technologies (SMT) is a full service web development and Internet marketing company headquartered in Altamonte Springs, FL. Founded in 1991, SMT creates, develops, and markets websites for the healthcare industry. The firm serves clients across the country. To learn more, go to http://SMTDentalMarketing.com or call 1-800-434-0339.
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