Stefan Kaelin Ski & Golfs New Store is Featuring Sportalm and Existing Designer Ski Wear Brands

Stefan Kaelin, Ski & Golf will be opening a new location for their designer ski wear shop in Aspen, on the Cooper Street Avenue Mall.

Online PR News – 24-October-2013 – Aspen,Colorado,United States – Stefan Kaelin Ski and Golf is extremely excited to announce the opening of the new location of their designer ski wear, golf and fashion apparel store. The store will be located in the heart of downtown Aspen at 416 E. Cooper Street Mall. This is in the core of the shopping and dining district of Aspen and the perfect location for you to browse our fine ski apparel on your way to or from the mountain, or before and after dining at one of Aspen’s world class restaurants. The ski wear retail store has been a go to source for luxury ski wear for men and woman for years and will continue to be targeting fashion minded skiers with full functional ski and golf wear.

The namesake of the store Stefan Kaelin was a two-time Olympian for the Swiss National Ski Team, first 1964 in Innsbruck, Austria and then again in 1968 at Grenoble, France. After a successful career as an Alpine skier Stefan and Stascha opened their ski shop at it’s original location in 1974, the shop made an instant statement in the fashion mecca of Aspen, Colorado and has had a loyal collection of followers from around the globe who come to Aspen to ski and shop. In addition to shopping at the store fashion minded skiers have the opportunity to shop online at the stores website:

Stascha and Stefan pride themselves in finding ski wear brands that are not only designer in appearance but fully functional ski wear that truly meet the demands of todays skier tackling the extreme terrain that more and more ski mountains are opening today. This is a challenging task as while it is easy to find ski apparel that looks great but is made of cheaper materials to keep cost down, it is very difficult to find designer ski wear brands that perform in the demanding conditions of winter in the mountains. There are also many brands that focus purely on the technical and while they develop great performing ski wear the design is one of a purely athletic aesthetic and not one for the fashion minded skier.

The new location will be carrying some core brands you recognize from the store over the years and around the globe, and some new up and coming brands of cutting edge ski wear. Just a few of these brands include: Sportalm and its women’s fashion collection Emotion by Sportalm Kitzbühel, Jet Set, Emmegi, High Society has been at the forefront of marrying local traditions and high tech sportswear with fashion for 60 years now and has been a staple at Stefan Kaelin for years. Sportalm is partnering with Stefan Kaelin to open a Shop-in-the-Shop, giving you unprecedented access to Sportalm jackets and pants.

Be sure to check out A Diamond In The Snow, this high fashion ski wear is designed right here in Aspen, Colorado. Colmar is a popular men’s ski brand from Europe that has been designing ski jackets and pants since the 30’s and is a main sponsor for the Alpine Ski World Cup and is involved in various promotional activities, as a supplier for organization committees in Alta Badia, Val Gardena, Cortina, and prestigious ski schools.

A new brand this year is Jet Set, Inspired by a cutting-edge and visionary philosophy, Jet Set was established in St. Moritz, Switzerland, in 1969. Jet Set has melded fashion and function, sportswear and innovation, transforming the idea of classic luxury into forward-thinking and design-driven clothing, we feel this brings a nice diversity to our fashion lines.

To complete the designer fashion collection of Stefan Kaelin they have brought in High Society from Monte Carlo. High Society has become much younger and thus closer to the zeitgeist, linking the image with a certain luxurious elegance. Glamorous, with refined and extravagant details, and made with quality and technical fabrics and a perfect fit.

So next time you are in Aspen, Colorado, please stop by our new convenient location in the completely remodeled shop to check out the latest in luxury designer ski wear, après ski, and around town mountain lifestyle clothing. In fact this years designs are so hot you may want to plan a trip to Aspen just to see them!