Tangerine Digital Launches Blogmint, India’s first Bloggers Marketplace

Tangerine Digital,has launched Blogmint, India’s first bloggers marketplace, to help companies enhance their brand credibility and reach on the digital platform.

Online PR News – 23-October-2013 – Mumbai, Maharashtra – Tangerine Digital, India’s leading digital content solutions provider, has launched Blogmint, India’s first bloggers marketplace, to help companies enhance their brand credibility and reach on the digital platform. Publishing content on a blog has become a significant part of a brand’s marketing mix and Blogmint aims to provide brands with creative blogging solutions through its network of bloggers.

Over the years, blogging has become an influential form of communication on the social media. According to Technorati Media’s Digital Influence Report 2013, blogs are currently the third most influential digital resource for purchase decisions and among the top five most trust-worthy sources in the digital space.

With the launch of Blogmint, Tangerine will take brand marketing to the next level by helping organizations differentiate themselves as well as educate customers about their products and services. Moreover, Blogmint will give brands access to influential bloggers and provide an effective means of measuring results, success and return on investment of the campaign.

The Social Influence Marketing Report by Fluent Razorfish states that 47% consumers show near or complete trust in expert online reviews against 31% in online banner advertisement.

Speaking on this latest initiative, Mr. Seeraj Katoch, Chief Operating Officer, Tangerine Digital said, “Today consumers rely heavily on first-hand-experiences and word-of-mouth recommendations before making informed decisions or becoming brand loyal. The Web has opened up new possibilities globally for marketers as well as consumers to engage and exchange information on a particular product or service. With Blogmint we will be able to leverage on existing capabilities to provide our clientele in India with a network that will widen their reach locally as well as expand globally through online engagement.”

Blogmint has partnered for the 5th edition of Turf 2013, which is organised by Federation of Indian Chambers Of Commerce & Industry (FICCI). Speaking on this partnership, Mr. Rajpal Singh, Director and Head, Youth Affairs & Sports, Skills Development (International) & Postal Reforms, FICCI, said, “We believe it is very essential to connect with the tech-savvy consumers at every step and are delighted to be associated with Blogmint as our blogging partner to cover Turf 2013 live. Blogmint’s expertise in the digital content arena and creative thinking will surely help making Turf 2013 a huge success and we are looking forward to a mutually enriching association.”

In addition to the gamut of services offered in content marketing, Tangerine Digital also creates metadata for videos and images, repurposes videos for VOD platforms, creates theme based text and video content across e-commerce, web, mobile and social media platforms.