Sarasota Real Estate Agents Gear Up for the Transition to RETS

Sarasota and the rest of the Central Florida real estate agents that subscribe to the MFR MLS gear up for the August first deadline to switch from the Florida Association of Realtors IDX feed, to a feed provided from a My Florida Regional RETS server.

Online PR News – 25-June-2010 – – Sarasota Florida | Many of Florida real estate agents and brokers remember getting the email notices sent out at the end of June to initiate new contracts with vendors that will be supplying listing information for real estate agent websites from the MFR RETS server after the first of August.

Some MFR approved vendors have beat that deadline and are currently providing information to MFR subscriber agents using the MFR RETS feed. My Marketing Company of Sarasota Florida is one such vendor.

Roy Hunter, one of the managing partners of commented: “We knew this was coming so we wanted to get a jump on the development that would be required to provide MFR subscribers the data before the August first deadline.” The data feed is nothing like the old IDX feed provided from FAR and it was a lot of work building the application required to access the server directly but we are confident we have the kinks worked out and we are continuing to test the importer to make sure.

Christina Miller, member of the Manatee Association of Realtors, had the honor of being the first real estate agent using RETS data on her website featuring Sarasota homes for sale. We are now ready to roll this out to the rest of our customers within the next few days.

The great thing about RETS is now we have access to sold listings as well. Having this information will allow us to develop applications that will rival the likes of Trulia, Zillow, and We are a local Sarasota developer and we know what the MFR market needs and that begins with accurate data you just do not find on the likes of Trulia and Zillow. The agents in the MFR region that exploit this new data feed will have a distinct advantage to those that do not.

My Marketing Company is a Sarasota-based, Internet marketing applications development and SEO company. They specialize in WordPress-powered real estate websites and managed marketing solutions for agents and brokers in Florida. Information on their product can be found at Wordpress Real Estate Websites and a demo featuring Sarasota real estate can be found at

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