TradeTec Skyline, known for their innovative trade show displays in Chicago, recently designed a brand enhancing, award-winning display for eLab Solutions. In addition to exhibit design, TradeTec Skyline offers trade show booth rental in Chicago.
Online PR News – 21-October-2013 – LOMBARD, IL – TradeTec Skyline has a new award under their belt. The Chicago-based exhibit design company recently received the Marshall Johnson Award as a result of the exhibit it created for eLab Solutions. Thanks to the work of exhibit designer, Alex Karan, the 20'x20' exhibit met eLab's budget requirements, boosted their image and resulted in higher than expected lead generation at eLab Solutions' Las Vegas trade show event.
"This was a very meaningful project for both TradeTec and eLabs. At the time, eLabs was a small company and they were coming off of a bad experience with their last exhibit vendor. They were understandably concerned about cost, exhibit quality and time to completion. TradeTec listened to their concerns and, thanks to Alex's creativity, was able to design an exhibit that resulted in cost-savings, had a smaller footprint and surpassed expectations in every way," said Ken Buckman, CEO and Founder of TradeTec Skyline (www.ttskyline.com).
TradeTec Skyline had some tough parameters to meet even for a company used to the demands that trade show displays in Chicago tend to create. eLab Solutions wanted an open and inviting exhibit that helped increase brand awareness, had a sustainable base, with a quality look and feel, provided a big brand experience for their customers and could be used for multiple events.
TradeTec Exhibit Studio often gets asked that fundamental question of, “How can we represent our brand effectively, by not spending a ton of money?” The question to them is not absurd, it is honest, and in this economy, pretty common.
The resulting exhibit is a complete turnkey solution that met eLab's space requirements and budget while providing an experience for exhibit visitors. TradeTec Skyline turnaround for the show took only five weeks from design to show floor. TradeTec found a way to reduce costs by utilizing light weight quality materials, local furniture and labor services that are available to reuse for future events.
"The entire 20'x20' exhibit fit into one crate and weighed less than 1300 lbs. TradeTec's Fixed Labor and Fixed Freight price guarantee helped keep the design, construction and shipping costs of the exhibit within eLab's budget. In the end, we were able to provide a 78% cost savings for drayage and freight along with a 30% savings in labor over their previous vendor," said Buckman.
The exhibit earned TradeTec designer, Alex Karan, the Marshall Johnson Award for best 20'x20' exhibit design due to its small carbon footprint, reduced cost and sustainable solution. The Marshall Johnson Exhibit Design Contest recognizes the best trade show exhibits designed and sold by Skyline Dealers worldwide.
eLab Solutions provides a comprehensive drug testing program to a variety of markets including: criminal justice, clinical reference laboratories and pain management laboratories. Their company has over 150 years of combined experience in needs of toxicology and general chemistry for both the government and clinical sectors. Learn more about eLab Solutions at www.elabsolutions.com.
TradeTec Skyline offers more than just exhibit design and trade show booth rental in Chicago. The company provides complete branding service by combining their innovative exhibit designs with events and targeted marketing campaigns. To learn more about TradeTec Skyline visit www.ttskyline.com.
About TradeTec Skyline:
TradeTec Skyline helps build brand engagements through innovative trade show exhibits, design, event marketing and management. Their displays are showcased at some of the largest industry events nationwide. As an Elite Skyline Partner, TradeTec boasts one of the industry’s largest rental display fleets, I&D teams with extensive global support.Companies that want to maximize their impact, manage costs and simplify logistics trust TradeTec to activate encounter marketing campaigns that create big brand experiences. TradeTec Skyline was a winner of the INC 5000 fastest growing companies in America award two years in a row.