NFC Bootcamp™ Adds Gauge Mobile to Near Field Communication Webinar Series

Newest entry in near field communication webinar series discusses near limitless opportunities to leverage NFC for brand awareness and customer experience

Online PR News – 18-October-2013 – Dallas, Texas – NFC Bootcamp™, the creator of the most comprehensive series of globally delivered near field communication (NFC) education programs, today announced the newest event in its premiere webinar series. NFC and Marketing: Bridging the Gap, featuring Tony Vassiliev of Gauge Mobile, is scheduled for Tuesday, October 29, 2013, at 2:00 p.m. U.S. EDT, 11:00 a.m. U.S. PDT.

The NFC Bootcamp training program helps businesses understand how to use near field communication technology to drive brand awareness and enhance their customer experience. With the growing availability of NFC-enabled devices —smartphones, tablets, and now wearable devices like wristbands — consumers demand a simplified, customized and personalized experience. Taught by NFC experts, this class offers best practices for using NFC to engage today’s connected consumers. NFC Bootcamp extends this thought leadership to a series of webinars featuring these same thought leaders, designed to educate companies on different aspects of near field communication technology.

In Marketing with NFC: Bridging the Gap, Tony Vassiliev, CEO of Gauge Mobile, will cover how near field communication technology offers exciting opportunities to both consumers and advertisers, and how it can be used for advertising and promotional purposes around the globe. Through “smart posters,” POS items, magazine ads and more, consumers can access content with a quick tap of their NFC-enabled smartphone. The promotional and advertising opportunities offered by NFC are almost limitless.

Customers expect constant information instant interaction and immediate results – all while they are on the go – and NFC can help you meet their expectations. It is changing how we engage the world around us and businesses need to understand this – fast

Attendees will learn:

• How NFC is used in Digital Out of Home advertising
• Case studies from Out-of-Home
• Creative use cases for NFC in marketing

In addition, attendees will also receive a free copy of Gauge Mobile’s white paper on the same topic.

“Customers expect constant information, instant interaction and immediate results – all while they are on the go – and NFC can help you meet their expectations. It is changing how we engage the world around us, and businesses need to understand this – fast,” said Robert Sabella, chief executive officer and founder of the NFC Bootcamp. “NFC Bootcamp’s webinar series is a great way to get introduced to different aspects and capabilities of near field communication technology.” Sabella added, “In addition to our webinar series, NFC Bootcamp conducts two-day training programs globally that takes these webinars to the next level, providing more in-depth knowledge and hands-on experience in using NFC.”

According to Vassiliev, “The use cases for NFC are boundless, whether advertising, retail, travel and tourism, or events and entertainment. We’re excited to present this webinar with NFC Bootcamp to educate companies on how NFC is already being used in the marketplace and explore how it can be incorporated into any company’s marketing strategy.” He further added, “NFC Bootcamp has been on the forefront of corporate education in this arena, and we’re glad to partner with them on this front.”

Additional on-demand webcasts can be found at NFC Bootcamp dates are scheduled for cities around the world, including Toronto, London, New York, Tel Aviv, and Los Angeles. For information or to register for a class, visit

Organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit to request information.

About NFC Bootcamp ( – Based in Dallas, Texas, the NFC Bootcamp™ training series is the first internationally standardized training program of its kind and brings together knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™, which highlights real-world, hands-on demos of NFC technology at work from key companies in the NFC ecosystem. Cities that have hosted an NFC Bootcamp include London, New York, San Francisco, Chicago, Seattle, Dallas, Boston, Toronto, and Atlanta, with more cities being added regularly. NFC Bootcamp is part of the OTA Ventures affiliate companies. For more information and to register for any of the NFC Bootcamps, see or #nfcbootcamp.

About Gauge Mobile ( — Gauge Mobile develops and executes proximity marketing solutions that allow brands to engage with today's mobile consumer. More than half of the world's population currently use their smartphones every day and by 2014 more people will access the web through a mobile device than through a desktop computer. Gauge Mobile offers effective and cost-efficient solutions for leveraging this mobile movement and delivering relevant content to your target audience at the most opportune time. Our marketing dashboard, Scanvee, provides consumers, businesses and agencies the ability to create, manage, and track QR code and Near Field Communication (NFC) campaigns. We offer various account options to accommodate all business needs, from a basic free account to a fully integrated enterprise solution.

visit our website