In just over 2 weeks, subscribers have posted over 44,672 media leads to the new My Lead Guru service. The service was launched in BETA at the end of September to help experts manage the deluge of unmanageable emails sent by services like HARO and PR Leads.
Online PR News – 18-October-2013 – Austin, TX – In just over 2 weeks, subscribers have posted over 44,672 media leads to the new My Lead Guru service. The service was launched in BETA at the end of September to help experts manage the deluge of unmanageable emails sent by services like HARO (Help A Reporter Out) and PR Leads.
Just one appearance in the national media can mean a significant boost to the credibility and recognition of an expert. An appearance can mean: being a quoted source in a magazine; getting featured in a blog post; radio interviews; a spot as a "talking head" on a news program; or talk-show guest appearances.
"The problem many of our clients had with services like HARO," said Bryan Caplovitz, the service's creator, "is that they were overwhelmed with email leads. They were impossible to keep up with. Speakers and experts want media attention, but their time to stay on top of leads is limited."
Caplovitz should know about how speakers and experts spend their time. He is the Founder and CEO of services like SpeakerMatch, GuestMatch, and Cruise Speaking which cater to speakers and experts looking for exposure. SpeakerMatch, for example, is the world's largest speakers bureau with access not only to professional speakers, but also to thousands of emerging professional speakers and experts. For over 11 years, the team at SpeakerMatch has built a reputation for helping speakers and experts launch successful speaking businesses.
The response to the My Lead Guru service has been overwhelmingly positive. "I have been a HARO subscriber for three years, but I haven't looked at a single email in 18 months because of the amount of time it takes to scroll through all of the opportunities. My Lead Guru is a game changer! Not only can I breeze through the listings in just a few minutes, but My Lead Guru provides the tools to impress and respond quickly to media requests. Well done!" says Neil Ihde of Life IQ.
What's especially clever about the My Lead Guru service is their approach to the solution for dealing with too much email. Subscribers to the service use My Lead Guru much as they would use an email client like GMail. Email from a service like HARO is received into their My Lead Guru account, and the service parses the contents to make it easy to search, filter, and find just the leads of most interest to them.
Responding to a lead just takes a couple of clicks, and all activity and responses can all be tracked with ease. My Lead Guru also includes a personal Media Web Site which includes all the tools needed to present a professional image to the media.
The service has completed its BETA testing period without any major problems encountered, despite significant stress-testing. The extremely high level of usage was unanticipated, yet the system has continued to run smoothly. My Lead Guru is now open to new members.