India Consumer Attitudes and Online Retail Dynamics Market 2017 Forecasts

RnR Market Research adds new report “Consumer Attitudes and Online Retail Dynamics in India, 2013” in its database.

Online PR News – 16-October-2013 – Dallas – Dallas, TX, September 25, 2013 -- Online retail is the fastest growing channel group in India, with consumer specialist Canadean’s new report – Consumer Attitudes and Online Retail Dynamics in India – forecasting a CAGR of 38.89% between 2012 and 2017, which will see it register sales of INR 166.8 billion by 2017.

This report offers an examination of the scale, growth, shares, and key trends within the online retail segment, with historic and forecast data facilitating an understanding of consumer behavior and online trends in India. Together with its analysis of the business environment and country risk, its illustration of the best practice from leading retailers, and its assessment of the impact of economic recession and recovery on market growth, Consumer Attitudes and Online Retail Dynamics in India should be considered the definitive guide to the Indian online retail sector, and required reading for those serious about capitalizing on the considerable opportunities it presents.

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With the explosive growth exhibited by the Online Retail sector in India set to continue, it is vital for those organizations seeking to capitalize on the rich vein of potential this market represents to have a proper understanding of the key trends that will shape it in the future.

With the rise in online retail, shopping through mobile devices has also been gaining widespread popularity, with 68% of smartphone users having made a purchase using their device. In 2011 there were 10 million internet-enabled smartphones in India, 24 million in 2012, and an estimated 58 million in 2013; as smartphone ownership and internet penetration in India rise – facilitated by the ever decreasing cost of ownership - so too will the importance and prevalence of m-commerce.

Food & Groceries
Online food and grocery retailing is one of the emerging growth category groups in online retail. According to Canadean’s data, sales of food and groceries through the online retail channel grew at a rate of 40.4% in 2012 over 2011. This growth is primarily driven by young working consumers who are time-poor, and favor the convenience of purchasing their daily groceries online; according to a study conducted by D’Essence Consulting, of the people who shop for groceries online, 85% of them belong to them of them belong to the age group 22-45.

The growth in the online grocery retailing channel has compelled a wide range of retailers to enter the online market. However, this has become a challenge, with thin margins, stiff competition, supply chain management, customer-base building, and scalability all posing significant challenges. Despite this however, the future outlook for online grocery retailing remains bright, with Canadean forecasting significant growth to 2017.

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