Sightsavers launches Donate a Colour Campaign on World Sight Day

~Donate a Colour Campaign will run for seven days starting from World Sight Day~

Online PR News – 11-October-2013 – Mumbai, Maharashtra – 10th October 2013, New Delhi: World Sight Day (WSD) is an annual day of awareness held on the second Thursday of October to focus global attention on blindness and vision impairment. This year it falls on 10th October 2013.
Sightsavers celebrates World Sight Day by launching ‘Donate a Colour Campaign’ this year to create awareness around blindness. Donate a Colour Campaign will spread through digital and social media. This campaign is aimed to bring together people and to encourage participation for a noble cause.
The theme for World Sight Day 2013 is ‘Universal Eye Health’ which embodies many critical aspects of successful eye health uptake, so International Agency for the Prevention of the Blind (IAPB) believes that we should use a rolling theme – ‘Universal Eye Health’ which will remain the theme for the next couple of years.
Another event that is just round the corner is ‘White Cane Day’ which is on 15th October this year. The focus for the day will be educating people about vision loss and to showcase the talents and abilities of people who are blind or visually impaired. Additionally, there is also a hope to reach people who are experiencing vision loss so they will know how to access the resources that will enable them to acquire the skills, tools, and services necessary to maintain an autonomous lifestyle.

285 million people are estimated to be visually impaired, worldwide: 39 million are blind and 246 have low vision. About 90% of the world’s visually impaired live in developing countries. 82% of people living with blindness are aged 50 and above. Globally, uncorrected refractive errors are the main cause of visual impairment; cataracts remain the leading cause of blindness in middle- and low-income countries. The number of people visually impaired from infectious diseases has greatly reduced in the last 20 years. 80% of all visual impairment can be avoided or cured.

Speaking on this event, Mr. R.N. Mohanty, CEO, Sightsavers India said “We are glad to launch Donate a colour campaign on World Sight Day. We need people not just to know about the intent but also participate and contribute towards our noble cause. This campaign has been launched to make people aware that avoidable blindness can be treated if timely detected and how they can contribute in a noble way. We are planning to launch this campaign in Mumbai, Chennai, Bangalore and Delhi and will continue through 2013”.