IPR License has teamed-up with US-based Storiad to offer publishers and authors an Author Branding and Licensing package, advising authors how to craft a complete branding strategy and generate international business through rights licensing.
Online PR News – 10-October-2013 – London – IPR License has teamed-up with US-based Storiad to offer publishers and authors an Author Branding and Licensing package.
The package will provide publishers and authors with a step-by-step approach to craft a complete branding strategy and generate international business through rights licensing.
Publishers and authors will be able to upload and showcase work on the IPR License online platform to maximise the potential income derived from the lucrative international rights and licensing marketplace. Also included will be placement on the IPR License’s Global Rights Bulletins, which goes out to over 50,000 publishers in over 90 countries.
Similar in functionality to LinkedIn™, but built exclusively for the writing and publishing universe, Storiad provides the networking, marketing and publicity platforms to develop an engaging author brand.
To engage those audiences, a comprehensive branding strategy is developed via the Storiad Branding Author Platform to execute networking, marketing and publicity plans whilst utilising the Storiad ePressKit™ and social/professional networks to package to and connect with both general book buying audiences and key industry influencers.
The Author Branding and Licensing package is priced at $350 per author for 12 months (services priced separately total $513.65 amounting to a 30% discount) and is available via www.iprlicense.com/Home/StoriadPackage
Tom Chalmers, Managing Director of IPR License, commented:
“The fact remains that the sales of international and subsidiary rights make up a large proportion of a book's income for publishing houses and this market continues to evolve as publishers and authors look to market their work in growing numbers of territories. Access to an online platform such as IPR License can play a fundamental role in generating new leads for international rights business to both buy and sell. And when combined with an unparalleled branding strategy such as that provided by Storiad these are elements which could make a real difference to any publisher and author.”
Ramzi S. Hajj, Founder of Storiad, added:
“For publishers and authors alike, marketing and publicity budgets are limited. Far too many authors and their books aren’t reaching the audiences they deserve. In an ever-competitive book market, it becomes imperative for authors to identify and engage the right audience with the right message at the right time, with the explicit understanding that an engaged audience buys books. As such, the central idea behind the Author Branding and Licensing Package from Storiad and IPR License is to offer a comprehensive and cost-effective way for publishers and authors to coordinate the business of selling books through smarter networking, marketing, publicity, and licensing. These are the essential components behind every sound author branding and book selling strategy. There is no comparable package available to authors on the market today.”