Spice Mobility Launches the first AndroidLand storesin India

A flagship multi-location retail outlet selling a comprehensive selection of smartphones and tablets based on Android OS

Online PR News – 10-October-2013 – Delhi – New Delhi, 9 October 2013 –Spice Mobility, India’s leading Mobile Technology Retailer with a chain of 650+ stores across India, today launched the first two AndroidLand stores in India. The two Android branded retail experience storesare located in Koramangala, Bangalore and at The Great India Place Mall, Noida.These first of its kind multi-location stores will offer Android experiences created for its customers and will showcase a comprehensive range of Android devices, services and accessories. AndroidLand powered by Spice will showcase the latestinnovations and the widest range of Android smartphones and tablets across top manufacturer brands.

Spread across an area of 2300 sqft in Bangalore and 900 sqft in Noida, AndroidLand is a flagship store by Spice Mobility that puts experience first. It has a wide variety of interactive live demo units that customers can play with to experience the Android platform. Spice Android Experience Specialists present at the Store have undergone comprehensive training to ensure they can help showcase the best of what the Android platform has to offer.

“We are excited to launch the first AndroidLand store in India, said Mr. Dilip Modi, Co-Founder and Group CEO,Spice Global, “We are confident customers will love the fun and engaging store concept that we developed in collaboration with Google. We have created a destination for customers to experience Android technology and learn about what they can do with mobile Internet. Spice has always believed in constant innovation in retail and with this launch we have kept our promise of bringing many ‘firsts’ to India”, in the field of technology retailing.”

“We have seen rapid growth in the sales of Android OS-based devices in the last two years, and we are looking to further accelerate that momentum with the launch of AndroidLand in India. We believe that this new concept will add value not only to our customers, but also to the entire Android Ecosystem including App Developers and Device manufacturers”, he further added.

Spice, Samsung, Sony, HTC,Lenovo, Xolo, Micromax, Karbonn, LG, are just some of the Android device manufacturers represented at AndroidLand in Bangalore and Noida.

To showcase the best of the Android platform and demonstrate to customers what they can do on Android devices, AndroidLand powered by Spice has the following key experiences:

• Fun and open design – An open plan design that inspires customers to discover the fun world of Android. Customers are encouraged to interact with the displays and devices and to take photographs with the Android robots.

• Android choice showcase – A wide variety of live Android smartphones and tablets that customers can play with along with a selection of accessories.

• Google Play Zone – An exclusive area showcasing the most popular apps and games from Google Play. Customers can choose to search and download multiple applications from Google Play on the spot.

• Expert advice –AndroidLand store staff (Spice Android Experience Specialist) have been specially trained on the Android platform and will be able to help customers select the device that’s right for them and then set-up, customize and provide apps recommendations.

• Free Wi-Fi– Free Wi-Fi in store for visitors to browse the Internet from the live units

Exclusive view of Android land can also be seen at http:// www.saholic.com/androidland

For further information, please contact:

Spice Mobility
Vinay Shrivastav
+91 9167019151

Avian Media
Linett Loyall / Anuradha Chawla
linett@avian-media.com / Anuradha@avian-media.com
+91 9999360343 / +91 9899965560