Webitude Wins Digital Marketing Duties of Century Ply
10/10/2013

India’s biggest Laminates manufacturer looks towards evolving digital medium to drive increased connect with its partners and consumers

Online PR News – 10-October-2013 – Gurgaon – Webitude, the Gurgaon-based digital marketing agency recently acquired by HT Media and now operating as part of the entity ‘Digital Quotient’, has just won the digital marketing duties of Century Ply, one of the biggest advertisers in the East Region. Webitude will handle the digital marketing for Century Ply and their furniture division, Nesta.

Century Ply is one of largest player in Plywood and laminates category, and is looking for innovative and interactive solutions to involve their audience, and is committed to looking at digital marketing seriously for the same. Mr. Amit Kumar Gope, Chief Marketing Officer, CenturyPly, mentioned that, “For CenturyPly, Digital is not about an alternative medium but about reaching consumers when they are most receptive. We believe Internet and Social Media Marketing can be very effectively used for both consumer education and building brand affinity. We look forward to leveraging the regular interaction with consumers on digital platforms to educate them on our various offerings and guide them in their product selection process, in almost the same way consumers choose a mobile handset or a TV”.

Santosh Kumar, Co-founder Webitude and Head-Digital Solutions, Digital Quotient, said ‘This is a huge step for a traditional brand like CenturyPly and we are proud to be a part of this journey with them. Digital holds much value for any brand and CenturyPly is no exception. For this brand, known for its quality and innovation, digital is the right medium to create engagement and amplify the brand proposition. We are excited with this partnership and look ready to set new benchmarks in this market.’

As per latest estimates for India, there are over 850 million mobile phones, with usage of internet on mobile phones already much higher than that of desktops. Social media is a hugely popular online activity in the country, with Facebook expecting to end the year at over 90 million users and Youtube recently claiming 50 million users in India. Globally, social media usage on mobile is growing day by day with a recent report stating that over 70% of Facebook’s 1 billion+ worldwide users access the service on Mobile.

Mr. Amit Kumar Gope added, “We are confident that Webitude with it varied and intense expertise and a robust setup in Digital Quotient will manage our journey across Social, Mobile & Internet platforms. Together we expect to provide consumers with exciting digital experience.”

For further information please contact:
Somyata Malik
somyata.malik@hindustantimes.com
+91 9810393539

About Webitude:

Webitude is a leading digital marketing agency with major focus on Social Media and Mobile Marketing, and has more than 30 young, talented digital professionals committed to providing the best possible ROI through innovation and efficiency. Webitude has delivered successful digital solutions to more than 50 brands such as Indigo, Cleartrip, Intuit, Digivive, Slice, Himalayan and many more.

Webitude is an integral part of Digital Quotient - a premier Digital Solutions organization that combines the customer service attitude of a Digital Agency with an Innovation mindset of a Product organization. With a Mobile First philosophy, DQ offers its customers and partners a rich array of solutions across mobile and social media and leverages the power of multimedia to help establish a strong, meaningful connect with consumers. “Go Mobile, Get Social”,