New Contemporary Romance Novel ‘An Incurable Insanity’ Now Available For Sale

Author Simi K. Rao pulls narrative elements from her own experience as an Indian immigrant living in America

Online PR News – 09-October-2013 – Los Angeles, CA – Simi K. Rao has announced that her highly-anticipated contemporary romance novel An Incurable Insanity, published by Tate Publishing, is now available for sale.

Rao's debut novel tells the story of Shaan and Ruhi. Shaan is a recent 27 year old aerospace masters grad, who lands the perfect job in a leading aeronautics and space exploration company in Los Angeles. At the urging of his parents' he goes down the traditional arranged marriage route, leaving behind a lover and a complicated relationship in Los Angeles. As a result, Shaan and Ruhi's marriage has an awkward and uncomfortable start. The begrudging spouses make a pact: Ruhi would stay with Shaan in the United States only long enough to avoid embarrassment from their family and peers. Ruhi, remaining optimistic thinks that she can use this time to try and win Shaan's heart, but to no avail. Follow Ruhi and Shaan on a roller coaster ride as they attempt to be “friends without benefits” and expose their true selves to each other in search of love and happiness.

While An Incurable Insanity provides fascinating glimpses into traditional Indian culture, it is an intriguing love story with universal appeal.

"An arranged Indian marriage sets the stage for an intimate look at the exasperating madness of love.... An often intoxicating... will-they-or-won't-they tale." - KIRKUS REVIEWS

An Incurable Insanity is available for sale on Amazon ( and Barnes & Noble (

Simi K. Rao was born in India and has been living in the United States for several years. The inspiration for An Incurable Insanity came from what she has seen transpire among and within the immigrant community. Some of the experiences included are her own; some have been garnered from friends and casual conversations with acquaintances. Simi currently resides in Denver, CO with her family.

Simi will be signing books on October 13th at the DL Parsons Theater in Northglenn, CO. The event is sponsored by the Colorado Fine Arts Association.

To schedule an interview with Simi K. Rao or request a complimentary review copy of An Incurable Insanity, please contact Book Publicity Services at