The Miramar Air Show Expo gives businesses the opportunity to market directly to Air Show attendees.
Online PR News – 23-June-2010 – – San Diego, CA The 2010 Miramar Air Show is expected to draw an estimated 700,000 spectators over the course of the three-day event scheduled to start on October 1st. Visitors of the air show will be treated to performances by the U.S. Navy Blue Angels, the U.S. Army Golden Knights, and the Canadian Forces Snowbirds. General admission, blanket seating, and parking are free.
The combination of free attractions and family friendly entertainment are two factors responsible for attracting the broadcast sized audience year after year.
For businesses wanting to market their products and services directly to the massive number of potential clients and customers that will be roaming the grounds of the Miramar Air Show, purchase of exhibition booth space is available. For businesses that want to meet with guests face to face, the Miramar Air Show Expo offers direct and interactive exposure.
The Air Show Expo is expected to attract approximately 10% of Air Show guests, or 70,000 visitors this year. The Expo will be located in a large aircraft hangar near a main entry gate and will offer free giveaways to visitors, a kid’s area, and general entertainment.
Businesses interested in taking advantage of the marketing opportunities available at the Air Show Expo may select one of the three following booth placement options; standard placement, preferred placement, and premium booth placement. Each booth option includes one 10’x10’ booth with a backdrop as well as one table and two chairs. Space is limited, so businesses are encouraged to reserve their position at the Expo now. Upon purchase of a booth placement option, the business will be paired with a dedicated and knowledgeable team of marketing liaisons who are ready to guide each business through the three-day event.
For business owners who are unsure of how a booth at the Miramar Air Show Expo would benefit their business, the following advantages of face-to-face marketing should be considered:
--The attention of the guests can be rapidly captured and held through energetic conversation.
--The benefits of a product or service can be tailored to each individual guest.
--Company representatives can observe body language of guests and adjust their sales pitch accordingly.
--The guests can have all of their questions answered before they walk away.
Face to face marketing isn’t just more beneficial for the business; it provides a more personal experience for the potential buyer. The fact that a business is willing to send a real person to answer real questions shows the potential buyer that the business is confident about their products or services and serious about providing the consumer with the best buying experience possible.
For Air Show Expo exhibitors that want to increase their marketing and branding efforts, inclusion in the Friends of the Military Program (http://www.miramarairshow.com/fom.html) will be beneficial. The Friends of the Military Program offers businesses and individuals an affordable branding option that includes increased hospitality and souvenirs. The purchase of a membership in this program will further the image of the business as a responsible corporate citizen by showing the support of the business for the brave men and women in uniform serving around the world. Businesses may purchase a membership in the Friends of the Military Program alone or in addition to an Air Show Expo booth placement option.
All profits generated by the sale of Air Show Expo exhibition booths and memberships in the Friends of the Military Program (http://www.miramarairshow.com/fom.html) are used to fund military programs that improve the quality of life for our military and their families. These programs include counseling, family services, fitness programs, recreation, entertainment, and special events.
Marine Corps Air Station Miramar Marketing & Sponsorship
P.O. Box 452008 San Diego, CA 92145-2008
Contact: Suzi Gold, Director of Marketing
Bus: (858) 577-6365
Fax: (858) 577-6762