COLLOQUY to Provide Loyalty-Marketing Expertise at DMA 2010 Conference & Exhibition, October 9 – 14

Save $300 by Registering Before June 24 at Using Discount Code SP0080

Online PR News – 22-June-2010 – – CINCINNATI (June 11, 2010) -- COLLOQUY, a global provider of loyalty publications, education and research, will present two loyalty-marketing sessions and an extensive post conference workshop at DMA2010, the world’s largest gathering of cross-media/channel marketing professionals. DMA2010 will be held October 9-14, 2010, at the Moscone Center in San Francisco, Attendees can save $300 by registering by June 24, 2010, at using Discount Code SP0080.

COLLOQUY Sessions Include:
October 11, 2010 at 11 AM - Loyalty Leaders Tell All: Harness the Power of Cause Marketing

Moderator: Kelly Hlavinka, COLLOQUY
Panelists: Morley Ivers, RecycleBank, Fernand Fernandez, US Airways, Robin Kamen, Seventh Generation and Candice Troupe, AIR MILES Reward Program (Canada)

Loyalty marketers have long understood how to leverage data-driven insight to effect profitable customer behavior change. Brands are now turning to these same tactics to help consumers make more ethical choices in their purchasing behavior, lifestyles and brand relationships. Whether the cause is green, global poverty or finding a cure, consumers now demand that companies embrace cause-related marketing. Back for a 6th year with a brand new panel of loyalty leaders, this popular session will help you turn customer loyalty from a tactic into a mission statement and discover how your company can do well by doing good.

October 13, 2010 at 10 AM - How Harley Davidson Builds Champion Customers One Rider At A Time

Faculty: Kelly Hlavinka, COLLOQUY and Kris Schoonover, Harley Davidson Motor Company

Hear the latest loyalty marketing research from COLLOQUY followed by a Harley
Davidson case study that is sure to help you "drive" sales and profits.

Founded in 1983, the Harley Owners Group (H.O.G.) is the official riding club of the Harley-Davidson Motor Company. H.O.G. currently has more than one million members and over 1,400 chapters worldwide, making it the largest factory-sponsored motorcycle organization in the world. H.O.G. rallies are held around the globe to celebrate Harley-Davidson motorcycle riding. But H.O.G. is more than a loyalty program or a motorcycle organization. Its 1.2 million people around the world united by a common passion: making the Harley-Davidson dream a way of life.

Learn how Harley Davidson has become the third most recognized brand in the US and what it is doing to maintain a 70% paid program retention rate, even in tough economic times. You’ll discover how Harley implements strategies and adds relevant partners to enhance the ownership experience, all with the goal of delivering a brand promise that meets customers expectations for a lifetime.

October 13 from 1:45 – 4:00 Workshop: Building Loyalty and Retention Strategies to Boost Sales and Profits Part 1
Faculty: Dan Ribolzi, COLLOQUY/LoyaltyOne and John Bartold, COLLOQUY/Epsilon

Consumers have more options than ever. What are you doing to ensure that your best customers are recognized and rewarded for their loyalty to your company? Without a clear strategy, these valuable consumers will go elsewhere fast. This three-part workshop will teach you how to plan, launch, implement and overhaul your new or existing customer loyalty program. Your customers, and your bottom line, will thank you.

Before embarking on a customer relationship journey, it’s important to learn the basics. This session explores the origins of loyalty marketing and will look at real-life case studies showing loyalty strategies in action. There exists no one-size-fits-all approach, each business has different goals and variables that affect the tactics and design of a customer relationship strategy.

1. Learn which type of program fits into your customer enterprise strategy.
2. Learn how to establish and fortify the links in the customer relationship chain.
3. Learn three basic steps to designing and building a program.

October 14 from 9:30 – 11:30 AM Workshop: Building Loyalty and Retention Strategies to Boost Sales and Profits Part 2
Faculty: Dan Ribolzi, COLLOQUY/LoyaltyOne and John Bartold, COLLOQUY/Epsilon

Like any other initiative, planning and preparation are paramount to customer loyalty success. Skimp on preparation and the final product suffers, or worse. This session will guide you through market analysis, defining objectives, determining measurement strategies and setting goals. Work from real-world case studies to create the framework for successful program development.

1. Learn the benefits of top-down strategic planning.
2. Learn how to create a value proposition that differentiates from your competitors.
3. Learn about hard and soft benefits, and how to find the perfect blend of incentives.

October 14 from 12:45– 2:00 PM Workshop: Building Loyalty and Retention Strategies to Boost Sales and Profits Part 2
Faculty: Dan Ribolzi, COLLOQUY/LoyaltyOne and John Bartold, COLLOQUY/Epsilon

Now that you’ve mastered planning and preparation, it’s time to put the program to work. Discover the necessary steps for roll-out and implementation. Explore the metrics that will tell you, your key stakeholders and your C-Level executives that the program is delivering. Finally, what trends are on the horizon that need to be considered as your program grows and evolves.

1. Learn about the ROI metrics that are most relevant to your business.
2. Learn how to forecast enrollment, participation rates and liability.
3. Learn an entry-level financial modeling tool to help measure and tweak different elements of your program.

Combining the latest technology with industry giants, DMA2010 offers a fully integrated and interactive conference for today’s marketers that need both big picture perspective and bottom-line focus. Cross media/channel marketing professionals from over 50 countries will be in attendance to hear from these remarkable keynote speakers and attend sessions given by the thought-leaders behind successful household brands like Pepsi, Lacoste, US Airways, Pfizer, Visa, and many more Fortune 500 top brands. Keynote speakers include:

• James Cameron, director and producer of “Avatar”
• Jack Dorsey, creator of Twitter
• Jacques Levy of Sephora Worldwide
• Ehtisham Rabbani of LG Mobile Phones
• Jeff Hayzlett of Kodak
• Scott Donaton of Ensemble, an Interpublic Company
• Gary Vaynerchuck, author of The New York Times bestseller “CRUSH IT!
• David Jones of HAVAS Worldwide, Euro RSCG Worldwide

COLLOQUY® comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 30,000 global subscribers to its magazine and the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is the official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at or by calling 513.248.9184.
About The DMA2010 Conference & Exhibition:

The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit