Wineries maximise marketing in tough times via web

When economic times are tough, it’s even more important for businesses to continue with marketing activity – but what is crucial is to spend that budget wisely and effectively. has recently launched a new South African wine website,, to help wineries do just that.

Online PR News – 10-August-2009 – – As consumers tighten their belts, wineries have to fight harder to ensure their brands are front-of-mind. Marketing your winery online is a great way to do this: it’s more effective, accountable and affordable than television, print and other traditional media – and has faster results. is an online marketplace where wineries can ensure their customers can locate their favourite wineries, stay informed about latest wine news and tasting events and, most importantly, purchase wines online immediately and conveniently, at the click of a mouse. Online specials give wine lovers access to ‘insider information’ and exclusive offers – very effective promotions channels for wineries. Selling directly via the internet means wineries can cut out the middleman – offering wines at a lower cost but still retaining margins.

Targeting not only the local market but lovers of South African wine from all over the world, presents a measurable form of advertising. Linked to, which attracts over 22,000 visitors monthly, promoting your winery on WineDirectory means you’ll be able to see the results quickly. WineDirectory offers wineries the following facilities:

• A range of listing options from free to premium, including your own branded online wine store where your wine-loving fans can buy your products online
• A PR channel for your winery’s latest news and views
• Winery locator - Google maps to locate your winery
• A link out to your website,
• Facility for consumers and wineries to submit their own wine tasting notes for each of the wines in your online store
• A content feed through to WineWeb’s ‘Spot the Wine Geek’ blog which regularly spotlights particular wineries – an extra marketing channel for you
• Additional exposure via social media channels in the form of WineWeb’s Facebook and Twitter accounts.

Leslie Maliepaard, CEO and founder of WineWeb and WineDirectory, is enthusiastic about the launch of this new project. “Wineries need to explore more effective ways of marketing their brands since media print is no longer producing the desired results. Online marketing exposes brands to a much greater audience over a larger geographic area,” she says. “WineDirectory has been designed to act as the ultimate information and marketing resource for the wine industry. It is our goal to enable e-commerce for all wineries in an affordable way, to help them sell and market their wines online."

Find out more!

Are you looking for an affordable and effective alternative to traditional media for promoting your winery? Do you need help in setting up an online sales facility for your wines? Or would you simply like a little more information about how WineDirectory can benefit your winery?

Please click here to fill in your details and our team will be in touch to help you promote your winery online.

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The team behind, WineWeb’s latest project, have been active in the industry for just over four years. In that time they have built up a business which attracts customers from all over the world. WineWeb has been featured in Finance Week magazine, the Mail & Guardian, the Cape Times, Cosmo and Destiny magazines - among many other publications. Husband and wife team Leslie and Jon Maliepaard have channelled their passion for wine into building a successful online wine network to rival any competitor. Their mission is clear: to promote and market quality South African wine worldwide. They are achieving this by building focused brand awareness and a loyal customer through online stores for individual wineries.

Contact information:

Richard Cranna

T: +27 21 418 9998;
Fax to email: 0866 287727