Many of the industry experts have commented that this may have a negative impact on sales and revenue for their organization, however, Qualified Impressions responds with the opposite viewpoint.
Online PR News – 21-June-2010 – – Leading Search Engine Optimization Company, Qualified Impressions, announces a strict 100% NO GUARANTEE Policy regarding its services. This SEO outfit has enforced the 100% NO GUARANTEE policy since inception but is making its first “on-the-record” official public announcement of it today.
This NO GUARANTEE policy states that Qualified Impressions is a third party to the search engines and can make no guarantee or promise whatsoever regarding the “outcome” of their services because they have no control over the search engines or the search engine listings, only the techniques applied to websites in an effort to achieve the desired result of higher overall placement.
Many of the industry experts have commented that this may have a negative impact on sales and revenue for their organization, however, Qualified Impressions responds with the opposite viewpoint. They believe being open, honest and transparent with their customer base will improve overall customer satisfaction, loyalty and retention. They believe that while it is human nature to favor “guarantees,” it is also human nature to experience buyer’s remorse when being lied to during the sale of a product.
Michael Sherman, President and CEO, explains “We’ve been in business for several years now and we’re known as a major player in the SEO arena; however, that does not mean we will conform to a lower standard of ethics. It is common sense that we are not in control of the search engine listings and therefore cannot guarantee a specific result. We’re taking this in-your-face approach because we find that many potential clients come to us with the illusion of guarantees that are made by other SEO companies and we do NOT want to be associated with such fallacies.