Princeville State Bank is Newest Local Financial Institution to Launch Kasasa™

Local “Co-opetition” Offers a Better Banking Experience

Online PR News – 18-June-2010 – – Princeville, IL – Princeville State Bank recently announced the availability of Kasasa™, a new brand of free checking and savings accounts that are taking the nation by storm. Kasasa pays consumers to use their account with what interests them most—high interest, automatic savings, money donated to charity or free iTunes® downloads. Thousands of consumers around the country have already switched to Kasasa to have access to exciting banking products and the personal service available only at America’s finest community financial institutions.

Kasasa has also been launched in Illinois by seven other community financial institutions and is being met with great enthusiasm. The local “co-opetition” is bringing local financial institutions together to pool their resources to market Kasasa products and rival the mega banks as a team.

“As we speak with people in the community, we continue to hear their frustration with their mega bank experiences—the high fees and poor service,” said J. Boger Hessing, Vice President of Princeville State Bank. “Our launch makes Kasasa even more accessible to local residents. Now, there is absolutely no reason for consumers to sacrifice. They can get it all—great products and excellent customer service with ATM fee refunds and no monthly fees.”

Princeville State Bank, an FDIC insured financial institution, is offering two of the new Kasasa banking products, Kasasa Cash™ and Kasasa Saver™. All Kasasa products are free accounts, with no minimum balance, no monthly fees, free online banking and nationwide ATM fee refunds.

• Kasasa Cash - A free checking account that pays high interest in cash every month.

• Kasasa Saver - A high interest saver account linked to a Kasasa Cash checking account. The high interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account each month. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, account holders need to meet easy monthly qualifications, including receiving an e-statement, using a debit card and making an electronic transaction. If an account holder does not meet the qualifications in a given month, the bank will alert the individual, who will be eligible the following month for the benefits.

“We are proud to join forces with the other community financial institutions launching Kasasa in Illinois. We view it as healthy ‘co-opetition’ for the benefit of the consumer,” continued Hessing. “Collectively, we are using the innovations of Kasasa to wake consumers up to the benefits of community banks that treat account holders like people, not numbers.”

Kasasa is distributed to Princeville State Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the mega banks.

For more information on Kasasa accounts, consumers can visit Princeville State Bank or visit

Do you Kasasa?
Kasasa™ is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most-- high interest, automatic savings, money donated to charity or free iTunes® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit

Dan Mahoney