Digital Agency Runs Internet Seminars At IJL 2010

The Fulham based digital marketing agency, Adaptive Consultancy will be hosting a series of internet marketing seminars at IJL 2010, the UK’s premier international jewellery show.

Online PR News – 18-June-2010 – – Held from 5 - 8 September 2010 at Earls Court 2, IJL celebrates British and international jewellery designers, wholesalers and manufacturers and is the UK’s only dedicated jewellery trade event. Unveiling the latest collections, contemporary and classic, IJL is a unique environment for jewellery retailers to come and look for new ideas, to buy and to build business relationships.

An important element of IJL every year is the complimentary education programme. This highlights future trends and the latest merchandising techniques. As online jewellery sales continue to grow a key focus will be ecommerce solutions.

Following a successful programme in 2009, Adaptive Consultancy will be running a daily seminar programme covering the latest trends in eCommerce and internet marketing. Internet marketing consultant Eddie Prentice sees this as essential, “This is a fast evolving environment and the rules change constantly. There are many ecommerce platforms and ecommerce packages out there but its horses for courses. If you are serious about your online business you really need know and implement best practice. Education is a part of the mix which can’t be ignored.”

The Adaptive programme embraces fours seminars on each day of the show:
Sunday 5th September “Converting visitors to customers - latest trends in e-commerce.” This seminar explains the issues you need to address if you wish to convert more of your website visitors into customers.

Monday 6th September: “Building your online brand - your customers are your new sales force.” This seminar explores the need for a more strategic approach to content marketing on the internet.

Tuesday 7th September: “Search engines – What works? What’s new?” Explores the basic principles of search engine marketing (including pay per click, SEO, content network, affiliates).

Wednesday 8th September: “Website analytics – how to turn data into sales.” This seminar will take you through the basics of website analytics, explaining the importance of setting goals, showing you how to turn data into information and information into sales.

If the past is anything to go by, these seminars will be standing room only.

Adaptive Consultancy is a young, fast expanding website design and internet marketing agency based in London. Adaptive offers a very personal service, creating bespoke solutions for a mix of business to business and business to consumer clients. Adaptive solutions embrace strategy, research, design, technology, marketing and project management.

To find out more about Adaptive Consultancy, please visit

Contact Adaptive Consultancy Website Design London
+44 (0) 20 7183 7978 ext 5

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