ProfitFuel CEO David Rubin Speaks at Texas CEO Roundtable
06/18/2010

ProfitFuel's Active Employee Engagement Leads to More Satisfied Customers

Online PR News – 18-June-2010 – – "Employee engagement is a key secret to success at ProfitFuel, a five-time winner of the Best Places to Work in Austin award. David Rubin, the Chief Executive Officer of ProfitFuel, the leading provider of local search engine placement services for small businesses nationwide, recently sat down at a Texas CEO Magazine roundtable to share his insider tips.

We decided early on that we had to create a great environment to work in because most of the work that we do is difficult, said Rubin.

One of the perks Rubin instituted for his valued employees is a cook that prepares free food for workers so that they don’t have to leave the office for lunch. They also have a full-time team member who is dedicated to making the office environment fun and coming up with creative ideas for employee engagement.

We also ask in surveys what our management team can do to be better, and ask for real feedback on an individual basis of what we can do to keep employees motivated every day, Rubin said.

Along with the surveys, the company has instituted a number of ways to measure the effectiveness of their employee engagement activities.

According to Rubin, ""There are lots of ways to measure it, including having outside firms conduct interviews with individuals in a non-biased way. But the ultimate measurement comes across in your long-term turnover rate.
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