United Way Hires Creative Company
09/10/2013

Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage marketing, messaging and design for the 2013 campaign, which will kick off on October 3 at the Salem Convention Center. The campaign will reach Marion, Polk and Yamhill counties.

Online PR News – 10-September-2013 – MCMINNVILLE, OR – MCMINNVILLE, OR: Creative Company has been chosen by United Way of the Mid-Willamette Valley to manage marketing, messaging and design for the 2013 campaign, which will kick off on October 3 at the Salem Convention Center. The campaign will reach Marion, Polk and Yamhill counties.

Randy Franke, who began as Executive Director in December, 2012, initially discussed a messaging strategy with Creative Company’s president, Jennifer Larsen Morrow. After regrouping with his new campaign team, Randy chose Creative Company to implement the messaging into key marketing communications.

The theme “Live United to the Power of 5” was chosen to bring action to all communications. Building on the United Way brand standards, Creative Company designed additional visual elements to unify communications.

“The concept of the ‘Power of 5’ gives us ways to communicate how different people can become involved, from ‘5 reasons to give’ to ‘5 reasons to bring United Way to your workplace’ we have defined brief, memorable statements that will resonate with individuals, employers, donors and volunteers,” commented Jennifer Larsen Morrow, who is leading the campaign’s strategy.

The campaign’s theme, Live United to the Power of 5, builds on the national United Way theme, Live United. With this foundation, existing photographs and promotional materials can be integrated into the new campaign.

Supported by five calls to action—Give 5 Dollars, Tell 5 Friends, Give 5 Hours, Join 5 People, and Add 5 More—the visuals are bold and eye-catching.

From a "save the date" card and invitation for the October 3rd Campaign Kick-off, to brochures for different audiences, banners, updated stationery and easy-to-use templates, Creative Company is setting the stage for a five-year theme that will build attention and response. Future work will include a website redesign and additional campaign materials.

Randy Franke commented, “Our United Way has a significant program to implement in the tri-county area.

"We need strong marketing to gain more visibility and create fresh excitement around the campaign, and to reach our five-year goals. I felt Creative Company offered the experience and capabilities, as well as knowledge of the communities we serve, to make a difference for us.”

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