WALLPLAY's innovative approach to displaying art in global proportions is not solely for advertisers or indiscriminate pop-up retailers; it is meant to offer curated art experiences.
Online PR News – 10-September-2013 – New York – Sol Moscot's neon slogan, "Your Vision is Our Concern," caught O'Reilly's eye before The City Firm took over the lease in June. The City Firm's team continues to service vision to a new audience with the launch of WALLPLAY- the world's first global multi-platform "plug & play" gallery with an exhibition format built for sponsorship and privately funded art experiences. WALLPLAY's audience is intended to be much larger than any traditional gallery with the mission to produce and feature "art massively done". This objective commences today with the ongoing "Artist Billboard" programming on the facade of the 118 Orchard & 86 Delancey space, featuring New York-based graffiti art duo Mint&Serf in collaboration with Jacuzzi Chris and Pablo Power on Delancey and fellow artist Baron Von Fancy on Orchard.