Sesame Workshop India launched an exclusive entertainingly educational website for children marking the occasion of International Literacy Day, 8th September
Online PR News – 09-September-2013 – New Delhi – Yes, you heard it right. Sesame Workshop India (SWI) has unveiled a new website www.galligallisimsim.com housing entertainingly educational content for children in the age group of 2 to 8, on the occasion of International Literacy Day, on September 08, 2013. What more? The website is 3G optimized and in English as well as Hindi, making it more accessible to all across India.
Sesame Workshop India’s Galli Galli Sim Sim which is also a popular television show n DD and POGO, is the Indian adaptation of world-renowned educational children’s series Sesame Street. The show debuted in 2006 and has managed to reach 10 million Indian children year on year for the last 7 years. Now, with the website SWI hopes to reach and impact many more.
“Our endeavor is to reach out to children through all possible mediums & help children attain their highest potential and internet therefore, is a very crucial platform. Utilizing Sesame Workshop India’s proven content, we have created a safe, comprehensive internet space for children where they can browse, learn and have fun at the same time,” said Sashwati Banerjee, Managing Director, Sesame Workshop India.
The website is designed to give an enriching educative experience to its most important visitors– children, parents, teachers and caregivers! Its content includes games, videos, rhymes, worksheets, printables, recipes, etc. focusing on improving basic literacy skills while also learning about numbers, shapes, arts and crafts. Parents and caregivers too have specific takeaways like tips on healthy and nutritious eating, interesting recipes and ways to develop healthy habits in children.
“This website is a tool for parents and caregivers to extend learning at home and our content reaches them in two primary ways. Galligallisimsim.com aims to improve parent child interaction for reinforced learning at home and it educates by providing parents with activities and tips that focus on vocabulary improvement and whole child development,” said Ira Joshi, Vice President Education & Research, Sesame Workshop India.
The website’s launch converges with this year’s International Literacy Day. The central theme of Literacy Day this year is -“Literacies for the 21st century”. The theme highlights the need to realize “basic literacy skills for all” as well as equip everyone with more advanced literacy skills as part of lifelong learning. Keeping with the International Literacy Day theme, the Galli Galli Sim Sim website too focuses on improving basic literacy skills. In addition, through this website Indian children and their parents will also be able to address diverse learning needs of children in knowledge-oriented and globalized societies.
About Sesame Workshop India
Sesame Workshop India is the organization behind Galli Galli Sim Sim, uses the power of media to help children reach their highest potential. It develops and distributes high quality and engaging content through television, radio, community radio, print, digital and outreach, to reach children aged 0-8. The content aims to facilitate young Indian children's basic academic and life skills, while celebrating India's rich cultural diversity, in order to promote their overall cognitive, socio-emotional and physical development. Galli Galli Sim Sim, the television series, has been watched by 10 million children each year since its debut in 2006 on India’s leading children’s channels, Pogo and Cartoon Network and Doordarshan. Its educational messages are extended through a radio program aired on All India Radio and community radio stations, extensive community outreach, and applications on new and emerging media such as cell phones and internet. Recently the organization has entered the school education space through the launch of Sesame Schoolhouse whose curriculum and methodology integrates hands-on project-based learning, with creative approaches to foster critical thinking and problem solving, laying a strong foundation to promote lifelong learning. For more information on all, log on to sesameworkshop.org and sesameschoolhouse.in
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.