Al Baddad International has signed an agreement with China-based giant manufacturer HIGOLD to produce high-quality garden furniture.
Online PR News – 09-September-2013 – dubai – - Garden furniture market growing 20% annually in Middle East
Dubai, UAE, September 8, 2013: Al Baddad International has signed an agreement with China-based giant manufacturer HIGOLD to produce high-quality garden furniture. The move is the latest addition to the company’s portfolio and aims to help meet growing demand for the products in the Middle East, as the market grows 20 percent annually.
The new production line adds to Al Baddad’s large product range of prefab buildings and tents. The garden and outdoor furniture will be manufactured in China, with high-quality materials sourced from Italy and models created by established European design houses.
“This is an important milestone for Al Baddad International, as we expand our footprint and manufacturing capabilities to bring wider options and at competitive pricing to our customers,” said Zayed Al Baddad, Chairman of Al Baddad International. “Together with our partner HIGOLD, we are committed to bringing our customers the highest quality products with the latest innovative designs from Europe.”
Al Baddad International made its debut into the outdoor and garden furniture market four years ago, after identifying a market gap resulting from the availability of high-end products at exorbitant prices or lower-end
furnishings with poor quality. Al Baddad immediately had an edge on the competition, offering customers not only high-quality products at affordable rates, but also a guarantee on their purchase against weather conditions such as humidity and high temperatures. Soon after its market entry, the company achieved record sales in a short period of time.
The new line of manufacturing has already started, with a focus on creating products that are exclusive, functional, trendy and capable of withstanding harsh weather conditions. As a start, Al Baddad will serve markets including the Gulf Co-Operation Council (GCC) countries, Jordan and Europe, with plans to expand further afield in the future.
“HIGOLD is one of the most prominent manufacturers in China and an ideal partner for this venture, especially given its focus on high standards and quality,” said Al Baddad. “This line introduces new trends in outdoor and garden furnishings to the region, offering a large selection of unique designs with outstanding quality.”
The outdoor and furniture market in the GCC has been growing at 20 percent annually over the past few years, according to industry reports. Among the region’s countries, the United Arab Emirates has been the fastest growing market with strong demand for the products on the back of burgeoning hospitality and retail sectors. The UAE and the region are expected to maintain this growth rate for the next decade, thanks to upcoming hospitality and leisure projects.
Approximately 70 percent of demand for outdoor furnishings comes from the hospitality industry. In 2013 alone, 144 hotels are scheduled to open in the Middle East and North Africa region, with another 141 hotels to join the
market next year. The number of hotels under construction in the region stands at 483, according to reports by STR Global.
Another growth driver for the sector is the uptake in home purchases, particularly in the UAE and Saudi Arabia, with the remaining 30 percent in demand coming from home owners. The GCC region’s economies continue to prosper on the back of revenues from hydrocarbons, trickling down to other sectors of the economy, including real estate. As this trend continues, demand for outdoor furniture is forecast to grow.
- END -
About Al Baddad International:
Al Baddad International, which falls under Al Baddad Holding, is one of the largest companies for supplying tents and prefab buildings globally. Headquartered at Techno Park in Dubai, United Arab Emirates, the company exports its products and solutions to 36 countries around the world and holds the biggest share in several international markets where it operates.
Al Baddad International offers a complete bundle of solutions for tents and prefab buildings with the highest quality and to a wide variety of industries and purposes. These range from social and organizational requirements, sports and industrial activities to military and humanitarian missions.
Since its inception in the UAE in 1971, Al Baddad International achieved numerous successes that have transformed it into the biggest global provider of tents and prefab buildings. This also contributed to building strong business relations with a large number of official governmental and military bodies, in addition to international organizations such as the United Nations. Al Baddad supports the UN with its products across different countries where the organization provides humanitarian aid such as Afghanistan and Darfur. The company is also the biggest provider of tents and solutions for the annual event of Hajj, the Muslim’s pilgrimage to Mecca in Saudi Arabia .
For further information, please contact:
Public Relations Executive
Al Baddad International
Mobile : +971506861419