The Iconic Colecovision Brand To Be Re-launched
09/07/2013

Coleco Holdings LLCis a subsidiary of River West Brands LLC which acquires, redevelops, and monetizes iconic brand intellectual property.

Online PR News – 07-September-2013 – Chicago/Illinois – FOR IMMEDIATE RELEASE

Coleco Holdings LLC Announces New Strategic Partnership withAtGames® Digital Media to Bring ColecoVision Games Back to Market.

Chicago, Illinois – September 4, 2013. Coleco Holdings LLC has announced that they have entered into an exclusive agreement with AtGames Digital Media Ltd. to bring ColecoVision games to mobile, online and retail. The two companies will work closely together to create compelling products that will remain true to the originals but packaged to appeal to today’s gamers.

“The re-launch of the iconic ColecoVision brand will resonate with the millions of people that played on the legendary gaming console in the 1980’s while appealing to a new consumer that is seeking a portfolio of family-friendly games that have endured the test of time” said Mark Thomann, Managing Partner of Coleco Holdings and Chief Executive Officer of River West Brands, LLC.
With this new partnership, AtGamesis expandingon its track record of creating top-tier classic gaming products. The company plans to add ColecoVision to its successful lineup of top selling products like the Atari® Flashback and Sega® Genesis Classic consoles.

“The chance to reintroduce today’s players to ColecoVision is great opportunity," says Jason Herczeg, Vice President of Digital Publishing at AtGames Digital Media. “We are excited to have access to their deep library, and look forward to creating new experiences using the ColecoVisionuniverse.”

AboutColeco Holdings LLC
Coleco Holdings LLCis a subsidiary of River West Brands LLC which acquires, redevelops, and monetizes iconic brand intellectual property. River West Brands website iswww.riverwestbrands.com.
Media contact: info@riverwestbrands.com.

About AtGames Digital Media, Ltd.
AtGames Digital Media, Ltd. Develops innovative interactive entertainment products for worldwide markets. AtGames has distribution in North America, Western Eurpoe, Russia, Latin America and Greater China, with office in Los Angeles, Taipei, and Shenzhen. Information about AtGames and its products can be found at www.atgames.net. AtGames® is a registered trademark of AtGames Holdings, Ltd's. Media contact: Jason Herczeg jason.herczeg@atgames.net.

NOTE:The company names and product names mentioned in this release are the registered trademarks of each respective company.