Harper CollinsI India to publish “Innovation Engine” authored by Jatin Desai in India
09/06/2013

Harper Collins India will publish and distribute “Innovation Engine” by globally renowned innovation thinker Jatin Desai. The Indian version of “Innovation Engine” would be available across India by first week of Sepetmeber, 2013.

Online PR News – 06-September-2013 – 5th September/ New Delhi – New Delhi, 5th September. Harper Collins India will publish and distribute “Innovation Engine” by globally renowned innovation thinker Jatin Desai. The Indian version of “Innovation Engine” would be available across India by first week of Sepetmeber, 2013.In this vivacious, energetic guide to Innovation &Entrepreneurship, highly acclaimed author, trainer and presenter Jatin Desai shares dynamic techniques that are sure to unleash creative energy and lateral thinking. Packed with real-life business examples, practical methods and innovation practices, the book encourages questioning assumptions and developing new ideas with a variety of techniques.
The book explores how today's companies can create a long-term sustainable corporate culture by also using an innovation engine and explains how to use innovation to keep employees engaged and motivated. It targets to help executives, business leaders, CFOs, and CIOs. Showing readers how to create a business case for innovation and a supporting innovation linked to business vision and goals. Innovation Engine clearly reveals how to reduce time-to-market, while expanding the "idea landscape" and building a pipeline of corporate innovators.
On presenting Indian version of “Innovation Engine” author Mr.Jatin Desai says, “Innovation is often sought and is in high demand in Indian Market today. At the same time it is often misunderstood and lacks committed sponsorship. Today, most teams at the top need an innovation capability in a manner that works in tandem with their performance or operations management. Packed with actionable ideas, references, links, and resources, Innovation Engine meets that Indian Market needs”.
“The book reveals how to develop strategy, road maps, and processes for innovation execution. It provides high level implementation guidance on executing innovation, something Indian companies are struggling” Mr. Desai added further.
On publishing the Indian version of “Innovation Engine” Mr. Sameer S. Mahale, Head of Sales, Harper Collins Publishers India says, “The rapidly growing & changing Indian economy creates massive requirement for “innovation” in its products and services. Such requirement creates huge demand for innovation learning and development process in various organizations. We are really happy to present “Innovation Engine” to meet the demand and contribute global innovation lessons to Indian market”.
This book has emerged out of conversations with many executives who have freely shared their experiences and knowledge, including executives from Microsoft, Yahoo, Bristol-Myers, The Hartford, Prudential, Merck, Macy’s, AT&T, Google, Tata(India), Cognizant(India), Axis Bank(India), Coromandel Fertilizers(India), Infotech(India), Larsen & Toubro(India), and many others. Through other research, it includes stories from AMD, Wal-Mart, Nike, Whirlpool, and many other leading brand names.