Southeast Mortgage adding 20 employees, office space and business

Online PR News – 04-September-2013 – Atlanta, GA – Bridging the gap of business and pleasure, Southeast Mortgage (SEM) opened its new Social Max Center in Gwinnett, Georgia on August 29. The Center will serve as a multi-use office space, with entertainment amenities to forge new business relationships and strengthen existing ones as the Atlanta-based company is quickly expanding.

Although many Atlanta financial businesses still suffer from the recession, Southeast Mortgage continues to grow its business. To accommodate the increase in mortgage loan volume, Southeast Mortgage is hiring 20 new employees for its newest Social Max Center, the name the lender has given its new enhanced office spaces. The Gwinnett center includes a pool table, four high-definition televisions and a bar in the 6,500-square-foot space to create an environment in which clients, partners and employees can socialize and work in a relaxed environment. The purpose of the Social Max Centers is to transform mortgage originations.

“The new office aligns with our new vision for mortgage origination,” said Southeast Mortgage President and CEO Cal Haupt, who co-founded the company 20 years ago. “We want to reshape our business strategy through open methods of communication with the newly created Social Max Centers’ environment. Southeast Mortgage is changing the way mortgage loan originators conduct business.”

The idea for the Social Max Centers was formed after a previous tenant left a pool table behind in the Southeast Mortgage Alpharetta location. After clients praised the addition, Southeast Mortgage hosted an extremely successful social event – complete with a card table, satellite television screens and a Baggo toss game. The event resulted in an increased number of mortgage closings and Realtor referrals, as well as the recruitment of loan officers from competitive firms.

After noticing an overall increase in business and morale, SEM opened three additional Center locations, The new Gwinnett office mirrors the Alpharetta location and includes a number of amenities during social events, such as refreshments and professional photography for Realtors, in addition to already established training and marketing materials.

“The mortgage business is vitally dependent on strong, lasting relationships. Our Social Max Center transforms the traditional office model to foster a fun, yet still productive, environment that compels our clients to return, ” said Haupt.

About Southeast Mortgage
Southeast Mortgage, founded in 1993, is the largest non-bank lender in the Southeast. A regional HUD lender with 10 branches doing business in Georgia, Florida, Alabama and South Carolina, Southeast is a full-service Georgia mortgage lender offering FHA Loans, VA Loans, and conventional loans. Southeast assists its customers with first time home loans, as well as refinancing customers’ current, primary residences, second homes or investment properties. Southeast offers the following services: fixed rate loans, adjustable rate mortgages (ARM), interest only loans, jumbo loans, FHA, VA and USDA loans, and rate and term/cash-out refinancing. Southeast Mortgage is also the only mortgage lender to guarantee its customers an eight-day close on mortgages.