PennySaverUSA.com created a video tribute that took the PennySaver’s internal "SaverTime" slogan and set it to the music of MC Hammer's classic hit rap/hip-hop song "U Can't Touch This."
Online PR News – 07-August-2009 – – BREA, CA, Aug 7, 2009
As part of its 2009 annual sales rallies, PennySaverUSA.com, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (NYSE:HHS) and Harte-Hanks Shoppers, created a video tribute that took the PennySaver’s internal “SaverTime” slogan and set it to the music of MC Hammer's classic hit rap/hip-hop song "U Can't Touch This." It is viewable at http://www.PennySaverUSA.com/savertime.
The video was such a hit with employees that the decision was made to release it to the larger public. After only 2 weeks, the music video has received over 5,500 views on YouTube alone. SaverTime stars the President of PennySaverUSA.com, Loren Dalton, who also wrote the lyrics and led the creation of the piece.
Most of the other “actors” in the video were also employees, including Pete Gorman, the President of Harte-Hanks Shoppers and Mike Paulsin, the President of PennySaverUSA’s print publications (playing the roles of the lawn care professionals) and other members of the senior management team.
“We hope people will have fun watching the video and tell their friends to watch it, as well,” says Loren Dalton, President of PennySaverUSA.com. “Besides being fun, the song’s message is that the PennySaver really works! The very first PennySaver was born during the tough economic times of a couple of generations ago. Although our publication and website work well for people during prosperous times, we are especially helpful during tough times. When people are looking to save, we are the ones to use.
We also hope this song will give people a "fresh" feeling about the PennySaver. We have made some recent changes to our weekly shopping guides and my team and I are working hard to update the image of the PennySaver online. We plan on becoming your online resource for everything savings-related, especially at the local level, and we want saving money to be fun.”
In addition to launching the SaverTime music video on YouTube and numerous other video sites, PennySaverUSA.com launched a minisite at http://www.PennySaverUSA.com/savertime that includes:
• The “SaverTime” music video
• Nominate A SaverTime Hero(ine) Contest that recognizes people who have inspired others during these tough economic times
• PennySaverUSA’s official Tweets
• Interview with Loren Dalton, the star of SaverTime and President of PennySaverUSA.com
PennySaverUSA.com is one of the largest single publications in the U.S. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of TheFlyer.com , its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.
Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulation each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers' printed publications and online through the PennySaverUSA.com™ and TheFlyer.com™ websites. PennySaverUSA.com and TheFlyer.com are recognized leaders in geographic and demographic targeted marketing solutions. In print, PennySaverUSA.com and TheFlyer.com provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the Web, PennySaverUSA.com and TheFlyer.com are online advertising portals, bringing buyers and sellers together through our online products, including local classifieds, business listings, coupons, special offers and Power Sites™. Power Sites are templated web sites for our customers, optimized to help small/medium sized business owners establish a web presence and improve their lead generation. Visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.