Greenply launches New Mika Showcase in Bangalore to create an experience for the customers
09/04/2013

Greenply Industries Ltd., a pioneer in Interior Infrastructure Industry, launches its New Mika Showcase in Bangalore, the information technology hub of India.

Online PR News – 04-September-2013 – New Delhi – Greenply Industries Ltd., a pioneer in Interior Infrastructure Industry, launches its New Mika Showcase in Bangalore, the information technology hub of India. This initiative is a part of several innovative efforts by the company to reach its customers. New Mika Showcase offers its customers an experience zone which houses the entire range of New Mika laminates and Woodtrends veneers range. This initiative by Greenply was launched in the midst of a huge fanfare and in the presence of Mr. M. P. Rajaprasad, Zonal Head, Greenply Industries Ltd. The chief guest for the occasion was Mrs. Bindi Saolapurkar, Chairperson, IIID Bangalore Regional Chapter & Mr. S. Ramamurthy, President, ABSVP Trust.

With this highly inventive exclusive store, Greenply aims at giving its customers an opportunity to take a firsthand experience of the world-class interiors of their dream home in Bangalore. This initiative will help the company to reach out to the customers in an engaging manner and make interiors shopping a fun task for the end consumers rather than an outsourced task performed by only the middlemen.

Speaking on the concept Mr. M. P. Rajaprasad, Zonal Head, Greenply Industries Ltd said, “Bangalore has always been a key focus area for us considering the huge market and the fact that people want to be more involved in the making of their interiors hence this initiative to come one step closer to them. The New Mika Showcase gives the consumer the opportunity to firsthand experience the entire range under both New Mika as well as Woodtrends. They can feel, touch, see and compare various designs and patterns and then decide on the most apt one for their home. The entire idea is to make shopping for this category interesting by getting it under a roof which will be an experience and not a job to be completed.”

He further added, “Greenply has always believed in creating an experience for the customers and this we have successfully and simultaneously been doing through our Green Design Studios which are located in 14 locations in India, and now we hope to do the same in Bangalore”.

New Mika Showcase is the first of its kind exclusive store in Bangalore which will house some stupendous designs of Woodtrends veneers and New Mika laminates. Spread across a lavish area of 855 Sq. ft, this exclusive showroom is located at #205, 7th Cross, 6th Block, B. S. K. 3rd Stage, Bangalore-560085.