Protein Lifestyle announced the addition of Aaron Hudson to their team of nutritionists and bodybuilding experts.
Online PR News – 02-September-2013 – Colchester, Essex – Aaron Hudson Joins Protein Lifestyle
Protein Lifestyle is proud to announce a new high profile Bodybuilding personality to their growing team of experts. Aaron Hudson – The Super Heavyweight bodybuilder has signed up to provide insights, expertise and experience from the world of bodybuilding. Aaron is just 3 weeks away from competing in the UKBFF Midlands championships in Birmingham and is expected to place highly.
Protein Lifestyle, the fast growing sports nutrition and supplements brand provides a wide range of products to the expanding nutrition market. The online shopping portfolio includes pure whey protein products, vitamins and minerals. The addition of Aaron Hudson to the team demonstrates that within their strategy for growth, they understand that penetration into the lucrative bodybuilding sector is important.
Luke Bettridge – A Co-Founder at Protein Lifestyle said “The bodybuilding community is very informed and has a high awareness of all sports nutrition products. Reputation and expertise is everything to this community and Aaron’s arrival both enhances our credentials and provides a voice to the world of the bodybuilder”.
In addition to his professional industry knowledge, Aaron is also a competent senior web developer which will assist Protein Lifestyle in delivering their digital strategy. Aaron will be directly responsible for providing valuable content through a variety of digital channels, these include YouTube, G+, the company blog and other digital content distribution networks.
Protein Lifestyle is driving the brand into the lifestyle market which is a USP in the industry where the majority of competitor brands are bodybuilding centric. The provision of content and lifestyle products to everyday people is a point of difference. Luke Bettridge stated “It is a fine balance to be able to appeal to the dedicated and established sports nutrition markets and yet still have a brand personality that is viable for the lifestyle market."
Protein Lifestyle are a sport nutrition brand based in Colchester, Essex. Founded by Luke Bettridge, Shaun Parker and Stephen Dart, Protein Lifestyle have a unique blend of sports nutrition science and veteran digital marketing expertise. There are 42 full time staff at the headquarters in Colchester and the brand is expanding rapidly. Protein Lifestyle is bridging the gap between everyday life and the natural healthy nutrition that is used by athlete's.