La Perla opens its first Temporary Outlet on the web

For three weeks selected items from several La Perla collections will be available at generous discounts. Bologna, May 19th 2010. May makes everything new. La Perla has fresh ideas for spring, like the new project of the La Perla Online Boutique. ...

Online PR News – 17-June-2010 – – Bologna, May 19th 2010. May makes everything new. La Perla has fresh ideas for spring, like the new project of the La Perla Online Boutique. The company is introducing its first ever Temporary Outlet on the web. For a limited time, select collections can be purchased here at heavily discounted prices. La Perla is launching the outlet for a total of three weeks: from May 17 to June 7 a selection of diverse and exclusive items is available at discounts ranging from 35% to 55%.

It pays to keep a steady eye on the outlet as the available items are constantly being expanded. However, all items have limited stocks and are for sale only as supplies last. Therefore, this is a unique opportunity to purchase specific products from an assortment of La Perla items that will soon no longer be available.
There are on offer premium items ranging from lingerie and nightwear to homewear from collections such as La Perla, La Perla Black Label, La Perla Glamour, La Perla Studio, Malizia by La Perla and OcchiVerdi by La Perla.

The La Perla Temporary Outlet project will enjoy a Europe-wide launch. Over the course of the year the La Perla Online Shop is planning additional temporary outlets for a variety of its collections.

La Perla"s Temporary Outlet can be accessed through the La Perla Online Shop by clicking on the link "Temporary Outlet La Perla":

The La Perla Online Shop
The La Perla Online Shop opened in 2000 under the name Glam on Web. In 2008 the shop took a new name: La Perla Online Boutique. In September 2009 the La Perla Online Boutique was integrated into the website, which presents the complete La Perla World, including corporate communications, while acting as La Perla"s online shopping portal. The online shop offers a large selection of underwear, lingerie, swimwear and outerwear for ladies and men. La Perla, Joelle by La Perla, Malizia by La Perla, AnnaClub, Occhiverdi and Grigioperla are just a few of the brands available at the shop. The La Perla online shop is unique for the quality of its products, its exceptional customer service and its impeccable look. And furthermore, La Perla, with its special mix of extravagant styles, its constant stream of exciting innovations and its subtle allure, is appreciated by the fashion-conscious simply for its glamour.

La Perla - The Company
La Perla is a leading Italian maker of premium lingerie and beachwear. The international company dates back to a Bologna corseterie founded in 1954 by Ada Masotti. In August 2007, the company created a strategic partnership with JH Partners of San Francisco. In October 2008, JH Partners took complete ownership of the La Perla Group. La Perla celebrated its 50th anniversary in 2004. Above all, the company focuses all on quality and on a wide array of products, a fact reflected in the diversity of its brands.

La Perla
Manuela Gadani
Via Enrico Mattei 10
40138 Bologna
+39 051 6019520


Claudia Wünsch Communication
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