The webinar then reflected on the flexible options provided by the Microsoft Digital Marketing Platform and INDUSA‚Äôs incredible digital marketing experience and SharePoint implementation expertise.
Online PR News – 31-August-2013 – USA – INDUSA conducted a webinar on the topic, ‚ÄúSharePoint as your Digital Marketing Platform‚ÄĚ on Dec 14, 2011 at 11 AM CT. Through this webinar, the panel of experts spoke at length on how to use SharePoint and its products to effectively tap the Internet, digital advertising, and social media to drive and measure business results.
First and foremost, the webinar enunciated on how to survive the drastic changes that marketing has gone through in the recent past and how enterprises need to set up their digital marketing strategy well enough with renewed investment in technology, deep strategic partnerships, and a ‚Äúconverged‚ÄĚ approach to customer-centric data. A poll was conducted related to the best digital marketing medium according to the participants of the webinar wherein SEO was cited as top priority. The webinar then moved on to discuss the benefits offered by SharePoint products: SharePoint-FIS and FAST rule the roost as it was recently voted as the most efficient digital marketing platform in today‚Äôs times.
The webinar then reflected on the flexible options provided by the Microsoft Digital Marketing Platform and INDUSA‚Äôs incredible digital marketing experience and SharePoint implementation expertise. The experts recounted some previous engagements of the company and its experience. The webinar conclusively ended with some strategies that can allow SharePoint users to grow over time, plugging in components as needed, customizing the SharePoint-based website with components as and when different functionalities are required.
The webinar ended with a Q&A session which addressed the basics with SharePoint for Internet Sites and FAST Search, and how to leverage INDUSA‚Äôs value proposition for growing the overall digital marketing presence.
As Nandita Nityanandam, Business Development Manager, INDUSA puts it, ‚ÄúCombining SharePoint for Internet Sites and FAST, one can create adaptive websites that drive revenue through engaging social and touch-based experiences. These solutions can help you influence cross-channel engagement or skillfully manage customer experiences across a variety of touch points with consistency, flexibility, and effectiveness.‚ÄĚ
You can view the recorded webinar (webcast) Here
Read more about INDUSA‚Äôs SharePoint services