Fantasy Football For Hong Kong First Division League Hits Almost 5,000 Users In First 3 Days
08/29/2013

One of FanXT's latest product, Fantasy Hong Kong First Division League and Prediction Game has proved to open the new path for Hong Kong fans to interact with their local football players.

Online PR News – 29-August-2013 – Kuala Lumpur – Hong Kong, August 13, 2013: The Hong Kong Football Association (HKFA) has recently signed a 3-year partnership with FanXT as the official provider of its Fantasy Hong Kong First Division League and Prediction Game (www.fantasyhkfa.fanxt.com); with the game almost hitting the 5,000 mark in its user base within the first three days of its launching.

This game is a first for the Hong Kong First Division Football League; opening yet another path for HKFA to connect to Hong Kong First Division League football fans.

Mr. Mark Sutcliffe, Chief Executive Officer of the Hong Kong Football Association
“The HKFA is delighted to enter into this partnership with FanXT and to launch this exciting Fantasy Football game. I know from my personal experience how popular these games are and I know that this Hong Kong version will attract a lot of interest. We are all ‘arm chair’ experts in football management and I think it is great fun to test our skill in this way and to see just how good we really are. The fact that we can launch this game here in Hong Kong is a measure of our increasing popularity and further demonstration that things are progressing positively. I look forward to monitoring how many people participate and how knowledgeable our local supporters are. For those of you that take part, thank you and good luck!

Mr. Melvin Wong, Chief Executive Officer of FanXT
“Hong Kong is already making a name for itself in association football, so making it available as a fantasy sport will engage fans even more by encouraging them to pay more attention to game scores and player statistics”
The fantasy sports craze had long been part of the US culture, but in recent years, Europe and Asia have seen significant rise in fantasy sport participation, with more than 5 million users in Britain alone; and association football takes center stage in these parts of the world.

Looking at the boom of fantasy sports, the Hong Kong First Division Football League had eagerly jumped into the fantasy bandwagon so that they do not fall behind in the Asian fantasy sports industry.

This will be advantageous to HKFA’s reach internationally; as fantasy football covers a large base with its accessibility around the world.

Additionally, the Hong Kong First Division Football League fans can finally express their passion for the league with actual interaction; like forming their own Hong Kong First Division Football team from a selection of league players, as opposed to just watching and commenting on the games. Also, the virtual value of each player is calculated based on his last season's performance.

Football Fans can access the Hong Kong First Division League On-line Fantasy Football Game via HKFA website (www.hkfa.com) and (http://fantasyhkfa.fanxt.com) starting August 13 2013.
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For media queries, please contact Jo Li (HKFA) at 9831-2770/ 2193-3781. Email: jo.li@hkfa.com or Benny Chan (HKFA) at 6936-0205 / 2193-7365. Email: benny.chan@hkfa.com