M2STravels strengthens its Web offer with a flexible website providing customers easy reading and navigation in all kind of devices.
Online PR News – 29-August-2013 – Tarrega/Spain – The Web use in small devices is growing dramatically in recent years, to the point that it predicts that soon the use of mobile devices exceed, and even eclipse, the use of PC’s and laptops.
Constantly they publish studies that it confirms this trend. It is well known that, for example in UK, almost two in three 18- to 24-year-olds and 40 per cent of all UK adults use their mobile phones to visit social networking sites, more than any other country.
In U.S., according to Pew Internet surveys conducted in May 2013 among adults aged 18+ and owners of devices reveal that: 91% of American adults have a cell phone, 56% of American adults have a smartphone, 28% of cell owners own an Android; 25% own an iPhone; 4% own a Blackberry and 34% of American adults own a tablet computer.
According to a report published by comScore last December, only 53% of all cell phone owners in the U.S. have smartphones as their primary device. There are over 110 Million cell phone users that they haven’t migrated yet from their feature phones. More than 50% of new mobile phone purchases are smartphones, which means that market penetration will continue to ascend for the foreseeable future.
Tablets had a meteoric rise these past three years, reaching 40 million units sold in the U.S. Smartphones took 9 years to reach the same units sold quantity. As numbers show, there is still a long way to go at breakneck speed in sales of mobile devices.
But, how does this affect the travel market?
The penetration of mobile devices in the U.S. is helping to increase the number of travellers.
Travel bookings made through mobiles will amount to about $25 Billion by 2014 in the U.S., according to Google.
Also, according to data provided by eMarketer, 40% of users seeking information on the Web to plan a trip, they do it through tablets and smartphones. In addition, one in four Web users does travel reservation through mobile.
A survey of more than 1,200 U.S. Web users, by the mobile platform JiWire, confirms that consumers use multiple devices to search and complete their travel-related purchases such as hotels, flights, restaurants and entertainment.
From Wi-Fi users surveyed, nearly half of them seek their travels both smartphones and tablets, while 27% of them reserve by phone, 39% make travel purchases through their tablets. Still, many travellers find it more convenient to book through a computer and 63% of mobile users make purchases of their travels through the computer.
When referring to purchases, JiWire includes the smallest ones, such as tickets or restaurants, which can enhance the mobile shopping. Even so, the study finds that consumers are becoming more comfortable with bigger purchases in tablets and smartphones.
The 43% of respondents said they were willing to spend in trips more than $499, almost one in four would spend between $500 and $999, and one in five mobile users with Wi-Fi ensured that they would spend more than $1,000 on a mobile transaction.
Numbers hit again. That’s why small device users are so important.
The keys in this spectacular growth of Web access via small devices are speed and convenience for customers, who can consult existing supply anywhere and anytime, and they can do reservations directly.
But people expected to be able to browse the websites on their small devices just as easily as they browse the websites on a desktop computer.
It can not forget that, in addition to phones and personal computers, devices like touch screen tablets and small notebooks started appearing everywhere. This means, the spectrum of screen sizes and resolutions is widening every day.
So the problem is to have a website that, every time, it give a perfect setting depending on the screen sizes and resolutions, a flexible website, because a different version of a website that targets each individual device is not a practical way forward.
And the answer is Responsive Web Design. RWD is a web design approach whereby developers create websites to provide an optimal viewing experience on all type of device it is being seen through. This means to have an easy reading and navigation with a minimum of resizing, panning and scrolling.
This is the key function achieved with this website upgraded: that in every place, with whatever device, everyone can navigate through the website and get the best quality information and the value for money they offer.
To get the experience, please visit www.m2stravels.com