Vitamin and health supplement supplier Simply Supplements announce website changes designed to further simplify the user experience.
Online PR News – 28-August-2013 – Guernsey, UK – Simply Supplements have unveiled a number of changes and updates to their website, all designed to improve customer experience and usability.
As a leading UK supplier of nutritional vitamins and health supplements, Simply Supplements have made the changes in a bid to make things easier and clearer for users when visiting the website.
The biggest change is to the payment system, which is now much simpler and easier to navigate.
Once an item has been added to the basket, the user has the option to continue shopping or advance to the payment process. Once they choose the checkout option, the next screen allows them to select their delivery preference, and (if the total order price makes them eligible), to select a free gift. Any discount or offer codes can also be applied to the order at this point.
This screen also provides users with a number of suggested products that they may wished to try, based on those that have been placed in the basket.
The next screen allows users to sign up or to log-in to an existing account, or alternatively orders can be placed as a guest user.
The final stage provides a clear set of instructions for completing the order by placing a card payment.
The improved system offers a much cleaner and easy-to-understand experience for the user.
In a further update, search history is now saved, and that data used to provide a relevant selection of recommended products to the customer, based on their previous searches and interests.
Other changes to the website include improvements to the navigation, refreshed product categorisation, and the introduction of recommended and related products dependant on those that the user has recently viewed.
Suzie Hopkins, Marketing Executive at Simply Supplements, said: “As a market leader in the supplement industry, we want our website to be as user-friendly and accessible as possible. For this reason, we have made some changes and improvements that we believe will make the entire experience much easier for the customer.”
She continued: “We are committed to simplifying things and making it easier for our customers, and that is no different when it comes to our website. We hope that visitors to the site will find it much easier to find the information and products that they need, and make the ordering process as simple and hassle-free as possible.”
Suzie added: “The customisation of the search feature enables us to provide a series of tailored recommendations to customers based on what they are looking for. This not only reduces confusion, but also allows us to raise the awareness that some products can work synergistically with one another, which some people may otherwise be unaware of.”
The updated Simply Supplements website can be viewed at www.simplysupplements.co.uk