The Undie Awards are sponsored by online retailers HerRoom and HisRoom. To encourage consumers to try out the winning items, both sites are offering all Undie Award winners at 20% off, beginning Tuesday, June 8th through June 10th at midnight.
Online PR News – 16-June-2010 – – DALLAS, TX — Underwear aficionados the world over have sent in their votes. The ballots have been counted and the results are in! Women and men cast more than 30,000 votes for their favorite underwear by type, brand and style as part of the 2010 Undie Awards. Winners were announced today via the awards’ website, www.theundies.com.
Over a one month period, voters of all shapes and sizes anonymously participated in the awards, which cover bras, panties and shapewear for women, and mens underwear including boxers and briefs.
Now in their fourth year, the Undie Awards are designed to celebrate all things lingerie. In addition to encouraging voters to nominate their preferred pair for greatness, the awards also seek to highlight staff picks via “select” winners in each category.
Voters in the awards were asked to “let (their) body type do the voting” by entering their age range and height and then characterizing their body type, based on – (for the women) – bra and panty sizes as well as bust, tummy and bottom type OR – (for the men) – chest and waist type as well as waist size.
The site featured drop-down menus which enabled voters to quickly select their favorite brand and style. Voters also had the option of writing-in their favorite underwear, if it was not listed.
“Participating in the Undie Awards provides women and men with real peer-to-peer information they can use to select the right fit and style, in tops and bottoms,” said Tomima Edmark, lingerie & undergarment expert. “The awards also introduce voters to brands they might be unfamiliar with, especially via the ‘select’ winner categories, which are determined by our staff as a way of highlighting smaller brands deserving of the spotlight.”
This year’s Favorite Overall Bra (Average Figure) is the Vanity Fair Body Sleeks Flexi Back Close, Racerback Bra 75263. This is the first time a racerback has won in this category! The winning bra features seamless microfiber cups that are invisible beneath clothing. It also features a unique and comfortable "cross-over" racerback design that provides support, moves with you, and looks great under racerback tops and tanks. Sizes range from 34B to 40D.
The Favorite Overall Bra (Full Figure) is the Goddess Keira Banded Underwire Bra 6090. Women chose this bra because it’s super comfortable and has a terrific fit. The Keira features sheer trim along the top of the cups and a V-plunge that provide a lighter look. The sewn-in side slings provide maximum lift and support while the restricted stretch straps offer a stay-put fit. Sizes range from 36DD to 46N.
The Favorite Overall Panty for 2010 is the Bali Skimp Skamp Brief Panty 2633. This women’s brief is popular because it offers amazing comfort and no visible panty lines. The silky-smooth nylon stretch fabric provides a body-hugging fit while the generous cut provides full coverage, front to back. The soft elastic at the waist and along the leg openings makes this panty extremely comfortable. Comes in sizes 5 to 9.
The Favorite Overall Shapewear for women is the Flexees Fat Free Dressing Tank Top 3266. Women love it because it slims, shapes and smoothes the body, yet doesn’t have to be covered or hidden. The stretch fabric appears as a traditional tank top while the soft, hidden microfiber liner secretly shapes the tummy. Comes in sizes small to 2XL.
The Favorite Overall Woven Boxer for men – for the second year in a row – is the Calvin Klein Slim Fit Woven Boxer U1513. These 100% cotton boxers are not only elegant and slim fitting, but also address men’s often-overlooked preference for underwear that is lightweight but doesn’t cling like boxer briefs.
The Favorite Overall Knit Boxer for men is the 2xist Loose Knit Boxer 1007. This undergarment is 100% cotton and made of jersey fabric, which reduces the need for a wider leg cut. This boxer hugs the thigh, which prevents ride-up while maintaining a roomy fit in the back.
The Favorite Brief for men is the 2xist Contour Pouch Brief 1003. This is an extremely comfortable brief made of 100 percent combed cotton in a 1 by 1 knit for an incredibly soft feel against your skin. The additional flatlock stitching and binding accentuate and enhance the gentlemen's package.
The Favorite T-Shirt for men is the Calvin Klein 365 Short Sleeve Crew T-Shirt 2-Pack U5608. This t-shirt is made of lightweight cotton with a hint of spandex for soft comfort against the skin and a stretch fit that molds to your body. This body-defining t-shirt is engineered for a fit and comfort that’s perfect for everyday wear.
The Undie Awards are sponsored by online retailers http://www.herroom.com and HisRoom.com. To encourage consumers to try out the winning items, both sites are offering all Undie Award winners at 20% off, beginning Tuesday, June 8th through June 10th at midnight.
For a comprehensive list of 2010 Undie Award winners, user reviews and celebrity underwear picks, please visit http://www.theundies.com.