Relegen expands asset ID solutions with direct part marking capabilities

Offering enhanced tamper-resistance and traceability for lifetime asset data management

Online PR News – 27-August-2013 – SYDNEY, AUSTRALIA – 27 AUGUST, 2013 – Relegen, a leading supplier of people and asset intelligence technology solutions to Defence, government, mining and industry, today announced new in-house capabilities for permanent direct part marking of assets, items and components.

Relegen sources and supplies a wide range of asset tagging and identification systems [assetDNA IDs] such as barcodes, HF & UHF RFIDs, covert security identifiers, as well as its own patented multi-layered solution. And now, with new in-house dot peen marking capability, Relegen can offer ‘pin stamping’, as a fully-integrated asset identification system for users of its asset intelligence software technology, assetDNA.

Pin stamping is a permanent direct part marking [DPM] process used to engrave unique identifiers directly onto items or surfaces, such as plastics and metals. This eliminates the risk of a tag or label detaching as a result of tampering or wear and tear. Also, because the identifier remains with the asset or component throughout its lifetime, it provides authentic asset identification and total asset lifecycle traceability from manufacturing to disposal.

Most applications suitable for DPM will use a unique 2D DataMatrix barcode as the identifier because they can hold more data in much less space. This enables small-scale items that are difficult to label, or assets that are exposed to harsh environments, to be uniquely identified. These codes also provide a high degree of redundancy so that even if they are partially scratched or damaged they can still be read with the assetDNA mobile application.

DPM benefits include reliable and permanent lifetime asset identification and verification, increased tamper resistance, remote access to asset information and best practice traceability for assets throughout their lifecycle.

Furthermore, because the DataMatrix codes created by Relegen’s pin stamper are seamlessly integrated with assetDNA software, it enables users with appropriate permissions to access all associated information about the asset, item or component – design specs, configuration information, pedigree history, servicing, safe handling, inspection workflows and more – on the spot.

Early DPM adopters include the automotive industry, the Defence industry [For example, the US Department of Defense already mandates that certain items must have permanent direct part marks as they enter the supply chain], the aerospace and automotive industries, and the medical devices industry.

“In our 12+ years’ experience, we’ve developed many innovative solutions that have helped Defence, law enforcement, mining and industry solve their asset identification challenges, so we are pleased to now also offer direct part marking.” said Paul Bennett, Relegen Managing Director. “In addition to these in-house capabilities, our assetDNA software is ‘vendor-neutral’ and able to work with a wide range of tags from leading manufacturers, ensuring our clients receive the right tagging solution at the right price for each project requirement.” 

About assetDNA®
Developed by practicing engineers in mission-critical environments, assetDNA is a complete asset intelligence technology solution that helps organisations improve their approach to enterprise asset management. assetDNA integrates easy-to-use software, hand-held mobile applications, smart asset IDs [Barcodes, HF & UHF RFIDs, covert security microdots, direct part marking], commercial-off-the-shelf hardware and Relegen professional services. It’s easy to integrate with corporate systems – EAMs, ERPs, CMMS’s – as well as touch-screens, SCADA and geospatial systems and more. Asset intelligence deployments range from the issue and receipt of armoury and PPE, automated workflows for asset inspections and certification, through to sophisticated systems for managing asset-intensive operations in defence, mining and more. Implementation can be as simple as the new out-of-the-box assetDNA Pilot Kit or a fully-customised system finely tuned to business needs.

About Relegen Pty Ltd
Relegen has a proven track record of supplying people and technology to the Australian Defence Force for 12+ years. Today, our professional, technical and engineering expertise is also leveraged by clients operating in asset intensive industries including mining, government, utilities and more. We are an accredited Major Service Provider on the Defence Materiel Organisation Support Services Panel, ISO 9001 certified and a preferred supplier to top tier firms. Relegen has built a reputation for delivering professional services and innovative technology solutions to some of the toughest engineering challenges across defence, mining and more and was recently recognised by Rio Tinto's 'Top Ten Supplier Recognition Program' two years in a row. For more information, please visit and

Relegen and assetDNA are registered trademarks of Relegen Pty Ltd. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.

Media contact
Elisa Davies | Relegen Pty Ltd
5 Taronga Place, Mona Vale, NSW 2103
P: +61 (0)2 9998 9000 | F: +61 (0)2 9998 9099
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