Direct Agents is Named as Ed Hardy Agency of Choice for PPC

Performance-based interactive advertising agency, Direct Agents, adds Ed Hardy to their search management client list.

Online PR News – 16-June-2010 – – FOR IMMEDIATE RELEASE New York, NY, 06/15/10, Direct Agents a full service performance-based interactive advertising agency is proud to announce the addition of Ed Hardy to their growing list of pay-per-click (PPC) clients.
Direct Agents has been working with Ed Hardy since March 2010 to develop, track, optimize and grow their PPC Campaign. Ed Hardy, a multi channel fashion/lifestyle retailer, was looking for an agency to help them drive potential customers to their website,, and convert those visitors into paid sales.
“We had been handling our PPC campaign internally but we were not satisfied with the results we were receiving. We signed on with Direct Agents and they were able to generate great results for us even within the first month! Over the past 3 months they’ve been able to more than double our expected return on ad spend while dramatically growing sales” says Viktoria Kanevsky, Director of Internet Marketing & E-commerce, Ed Hardy.
“It has been a pleasure working with the Ed Hardy brand. By analyzing Ed Hardy’s sales by region, by keyword, by day-part, and by merchandise, we have been able to put together a customized campaign that provides Ed Hardy with measurable results,” says Daniel Owen, VP Search Marketing & Technology at Direct Agents.

About Ed Hardy

Ed Hardy is one of the hottest new brands worn by style-conscious celebrities and non-celebrities alike. Designed by Christian Audigier and inspired by legendary tattoo artist Don Ed Hardy, Ed Hardy brand is a line of vintage tattoo-inspired pieces including: Ed Hardy clothing, Ed Hardy shoes, Ed Hardy fragrance, Ed Hardy belts, Ed Hardy eyewear, Ed Hardy hats and Ed Hardy Kids' shoes

About Direct Agents

Direct Agents is a full service performance-based interactive advertising agency, providing brand advertisers with customized online advertising campaigns. With over 7 years of experience in launching and managing successful acquisition based online campaigns, Direct Agents is committed to helping advertisers achieve quality and measurable results. The team at Direct Agents is passionate about what we do and we are attentive to the needs of our clients. We pride ourselves on building long term partnerships based on respect, trust and proven performance. Our services include affiliate marketing, lead generation, search marketing, media buying and creative services. For more information please visit