1 Stop Marketing Solutions was one of the agencies that received opportunity to attend the 2013 Google Engage All Stars Summit which was held at Google headquarters in Mountain View, California.
Online PR News – 24-August-2013 – Hollywood, Florida – Every year, Google invites about 100 of the top digital internet marketing agencies from all over the United States to attend the Google Engage All-Stars Summit. This year, 1 Stop Marketing Solutions was one of the agencies that received opportunity to attend the 2013 Google Engage All Stars Summit which was held at Google headquarters in Mountain View, California. This was very exciting news here at 1 Stop Marketing Solutions because it gave us an opportunity to learn more about pay-per-click (PPC) advertising, and we were also given many resources to help us continue to stay on the cutting edge of this part of digital marketing.
Google Engage is a program created to support digital marketing agencies as they master the art of online marketing. The goal of the program is to provide support to the agencies as they help their clients grow in the online marketplace. Google Engage offers many different incentives to participants including, educational opportunities, introductory incentives, round the clock support, and relationship building tools. Google Engage also offers more insight to new developments at Google, all targeted at enhancing the capabilities and leadership of internet marketing agencies that offer search engine optimization, search engine marketing, web development, content development and other online marketing services.
The Google Engage Summit included not only advanced training but also one-on-one time with Google product managers and other Google experts giving us a chance to meet some of marketing’s best and brightest. While at the Summit, we took a few things away from the one on one meetings and training seminars from the Google Managers. First, with such a large percentage from traffic coming from “Mobile,” roughly averaging at 20%-25%, it is absolutely necessary to optimize your mobile site and your mobile Adwords campaign. As smartphones continue to grow in popularity they may very well start to catch up to computer traffic. Another topic that was discussed in great depth was geop bid adjustments. It is key for clients with stores to have an optimized campaign using the location bid adjustments. A campaign running with optimized location information has shown that the click through rate (CTR) increased seven times if you are within 1 mile of store! You can expect to see a push for location optimization, as it is a strong lever for advertisers with and without stores.
We couldn’t be happier with our time spent learning at the Google Engage All Stars Summit! 1 Stop Marketing Solutions is your go to digital marketing agency when it comes to PPC advertising and SEO. We have the resources and experience needed to drive your successful PPC and/or SEO campaign to reach your goals. For more informaiton on the internet marketing services we offer, contact us on our website, www.1stopmarketingsolutions.com or via phone (954) 632-3905.