The Business of Backup: Asigra Presents on the Impact of Backup Licensing on IT Budgets

Webinar: Asigra and Storage Switzerland Rationalize Backup Licensing Strategies

Online PR News – 23-August-2013 – TORONTO, Canada, August 21, 2013 – Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced the company will join with Storage Switzerland to present on the impact of backup licensing models on IT budgets. During this webinar, attendees will learn about the importance and mechanics of backup licensing, the challenges with existing software licensing models and emerging models such as recovery-based pricing.

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WHO: Asigra, Inc. and Storage Switzerland
WHAT: The Business of Backup – The Impact of Backup Licensing on IT Budgets
WHEN: August 20, 2013 at 12 pm EDT

According to analysts, the volume of data doubles every two years while 70% of IT budgets are allotted to maintaining currently deployed systems and software in the enterprise. This has put increasing pressure on IT professionals responsible for maintain data protection. While enhancements to backup and recovery software and services have continued to improve in capabilities and efficiency, the costs associated with backup continue to rise as data volumes grow. Regardless of whether the licensing model used is module- or capacity-based, the IT professional resources needed to maintain licensing and support in addition to increasing expenses related to backup is an ongoing issue for businesses of every size.

In this webinar, George Crump, Lead Analyst with Storage Switzerland and Eran Farajun, EVP of Asigra, will discuss the current state of backup software technology and delve into the rationalization of the various, licensing strategies on the market. They will also introduce a new licensing model based on data recovery that promises an easier to manage and more cost effective way to acquire backup and recovery software.

“Understanding backup licensing costs has always been a difficult task. There is the obvious cost of the hardware in addition to the software and cost of operations to manage the backup process,” said George Crump, Lead Analyst, Storage Switzerland. “Recovery based models offer a dramatic change. They create a fair pay-for-use relationship that should allow IT to better correlate the data protection investment to the value that it provides.”

To attend this webinar, please register online at

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About Asigra
Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Press Contact:
Joe Austin
The Ventana Group
Austin, TX