Modern Properties Selects ACT! By Sage to put Sales Enquiry Conversion on Fast Track

Kolkata Based Real Estate Advisory Company successfully deploys ACT! to centralize customer database and improve lead conversion ratio

Online PR News – 14-June-2010 – – New Delhi, India,June 2010: Sage India today announced that Modern Properties has selected ACT! By Sage as their Contact and Lead Management solution. The company was looking for a CRM solution which could provide a complete overview of the customer in terms of their contact details, communication and interaction history and at the same time giving the sales executive the ability to stay on top of their daily schedule in terms of their daily activities and tasks. Modern Properties is currently using a 20 user pack of ACT! Premium
Prior to implementing ACT!, excel sheets were used to maintain the customer and sub broker database which proved to be a cumbersome affair because searching for the right property as per custom requirements of the customer became very difficult. ACT! maintains a complete property master and provides a powerful search mechanism which enables the executive to search for the most apt property as per the buyer needs based on metrics like Budget, Location, Time Frame and Purpose- buying, selling or renting.

ACT! allows the user to log and track each enquiry till closure. Using the contacts module it is possible to record all requisite information like demographic details and details in relation to purchase, sale or renting of the property. The activity module enables users to schedule activities such as follow-up calls, document submission and site visits for each enquiry and set reminders through pop-ups to ensure that no enquiry is left unattended. ACT! also allows users to record the source that the enquiry has come from thereby providing precious information on the reach and conversion potential of each marketing activity. Mail merge feature of ACT! allows the marketing team to send personalized communication to the relevant target audience which improves the chances of lead conversion.

Mr. Amit Kochar, Managing Director, Modern Properties stated- “We were looking for a system that could provide us a consolidated view of our customers and provide us with the ability to send personalized communication. We need to keep a tab on minute details of our customers like birthdays and anniversaries as it positively impacts our business, ACT! enables us to do just that.” He further stated “With ACT! we are able to track sales enquires seamlessly which has improved our sales conversion ratio.”

Mr. Thomas Abraham, Managing Director, Sage India stated- “ACT! is the favorite CRM solution of Real Estate companies. Our partners have adequate domain expertise in this area that enables them present a unique solution. Sage is sharply focused on the Real estate sector given the high growth we are witnessing and the enormous potential that exists for a product like ACT!”.

Mr. Akshay Kumar Sharma, Director, Medley Marketing stated- ACT! as a CRM tool is flexible and very easy to configure. Once we understood the business requirements we were able to configure the application and deploy the same within a few days. ACT! is an ideal solution for the real estate vertical as it provides seamless enquiry tracking capabilities, has a powerful search tool and template based personalized communication feature which is the need of the hour for the real estate industry”.

About ACT!
ACT! by Sage is the #1 selling Contact and Customer Manager in the world with 2.8 million users. It’s designed for you to organize all the details of your customer relationships in one place for a complete view of the people you do business with. Improve your marketing effectiveness to attract new customers and get more from existing relationships. And, take action on your most qualified sales leads with total visibility and control of your pipeline. Because ACT! is easy to learn and use, you can be more productive right away. Continue working with your existing business solutions, like Microsoft® Outlook®, Word, Excel®, and Lotus Notes®, because they integrate with ACT!.

About Sage India
Sage India is a subsidiary of the £1, 295m Sage Group plc, a leading international supplier of business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the group now has 5.7 million customers and employs over 14800 people worldwide. Sage is one of the market leaders in the UK, US, Europe and South Asia. It works with over 30,000 reseller partners and over 40,000 accountants worldwide.

Sage has been present in India since 2001 with Head office in New Delhi and branches in Mumbai, Bangalore and Chennai and over 40 employees in India across Sales, Pre Sales, Technical Support, Professional Services, R&D and Finance. Sage has over 50 partners in India who sell and implement its ERP, CRM & Payroll solutions and over 2000 customers who use its products in India.

Sage products in India are,
1. Sage Accpac ERP
2. Sage SalesLogix
3. Sage CRM
5. ACT! by Sage
6. Sage Pocket

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