Post Penguin 2.0 Press Release Marketing Success Strategies

Christine O'Kelly will be a guest on Charles Harper's webinar show today to discuss Google's recent SEO guideline changes and how they impact press release writing and linking.

Online PR News – 13-August-2013 – La Quinta, CA – Christine O'Kelly, Co-Founder of Online PR Media is returning as Charles Harper's featured webinar guest to provide an in-depth look at Google's recent guideline changes for anchor text and press release linking.

During the 1-hour webinar, O'Kelly will discuss:


• Exactly how Google's recent changes impact your online marketing strategies
• The "do's" and "don’ts" of Post-Penguin 2.0 link building within press releases
• 10 reasons why online press release distribution is still effective
• How to write powerful press releases that convert readers and attract journalists
• When to link using keywords and when to avoid them.

The webinar will begin at 3:00 PM PST on Tuesday, August 13th, 2013. A recorded playback will be available.

To register, visit:

"Google's changes primarily target those who were distributing online press releases for SEO benefits only. Still, all of us need to be award of the guideline changes and what they mean to our online marketing moving forward. I am going to show you exactly how to create strong press releases that are more than just news announcements. They can be an extension of your sales team and are still very much an important part of any content marketing campaign," said O'Kelly.

In July, O'Kelly presented "Power PR Training: Crucial Tips and Tweaks to Convert Your Press Releases Into Powerful Marketing Tools." This information-packed recorded webinar gave specific tips on uncovering news opportunities within your company, how to write powerful PR headlines and how to build online press releases that convert.

About Charles Harper: Charles Harper is the founder of Gain Mindshare (, a marketing solutions provider for small to midsized online businesses. The company's podcast has earned a ranking of Central Pennsylvania's #1 Daily Small Business Radio Show.

About Christine O'Kelly: Christine O'Kelly is President of the content marketing firm, SEO Content Solutions ( and the co-founder of Online PR Media (, a global multimedia news release distribution resource. Both companies, co-operated by Tara Geissinger and Christine O'Kelly, help clients improve their search engine visibility while establishing themselves as industry leaders.

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