Its been a summer of high content for the Dubai based new age brand marketing consultancy ISD Global. With a flurry of activity both for its own set of brands and for its clients.
Online PR News – 09-August-2013 – Dubai, UAE – Its been a summer of high content for the Dubai based new age brand marketing consultancy ISD Global. With a flurry of activity both for its own set of brands and for its clients.
Some days back it launched the August edition of its extremely popular magazine Brand Knew. The magazine articulates content about the world of brands and branding in an easy to consume, distilled essence format. The digital edition goes out to more than 30000 respondents every issue as a downloadable link (free download of the digital edition of Brand Knew is available on www.brandknewmag.com) while the print edition is circulated to CEOS, Business Owners, Brand Heads, Marketing Managers, Ad Agency professionals etc with a combined primary reader base of more than 8500 readers.
ISD Global has over the last two months been actively developing and executing a multi OOH platform campaign for Manipal University Dubai. “The UAE topography and media consumption patterns make the OOH (out of home) a very vital cog in the integrated marketing communication wheel. To increase efficacy, minimize wastage and generate the highest possible brand recall we worked on branding across airports (Sharjah International Airport with one of the biggest surface areas covered), Dubai Metro stations(5 of the busiest stations including Dubai Mall, Khalid Bin Al Waleed, Mall of the Emirates &Deira City Centre were targeted) and a Unipole on Dubai Airport just before the Terminal 1 Departure. That aside, we also used LED Screen advertising for Manipal University Dubai on Dubai Sharjah Road(one of the busiest roads in the M East) and in Karama(right at the heart of the Indian community, the core target group of the University),” shared Andre van Helsdingen, Associate: Brand Success at ISD Global.
Shift Leasing is another brand whose campaign was recently launched by ISD Global both on print and OOH platforms. Mainline English dailies and Dubai Metro stations were used to run the tactical campaign. “The idea was to excite people into taking up the offer that was being put together by Shift on Nissan Micra cars, since it was time bound. Therefore the use of the headline caption, the colour scheme used and the visuals rallied to create the call to action that the brand wanted,” shared PravinAhir, Creative Director, ISD Global.
Bus branding has been a favorite with ISD Global and over the past few years it has executed more than 25 campaigns for brands across multiple categories. “We believe that the bus is a great vehicle to communicate what a brand needs to without the restriction of a typical billboard. Bus routes etc can be chosen to suit the audience profile that the brand wants. Our recent campaigns for WINC(University of Bolton & London School of Economics) is a testament to that “, remarked Mufaddal Joher, Art Director and New Media Specialist, ISD Global.
ISD Global headquartered out of Dubai and with operations in UK, USA, India, Mauritius & Vietnam, has just launched its newsletter isDOSE. The newsletter would be monthly in frequency to begin with and would be migrated to a fortnightly edition in the next three to four months. isDOSE can be accessed on http://bit.ly/17KaxlC.
ISD Global prides itself in being an ideas company- Ideas that work, ideas that stimulate, ideas that inspire and ideas that bring investors in the form of consumers, stakeholders etc to the brands they work with. A preview of their communication showcase can be had from www.groupisd.com and an understanding of their philosophy can be accessed from this video link http://bit.ly/z1ZqiG
If you are on the lookout to launch a brand or build a brand or even to rejuvenate a fatigued brand, ISD Global are the go to entity to do precisely that.You can reach them on firstname.lastname@example.org