InTopic Media Brings something new to InText Advertising

Intopic's Intext Ad Software (SaaS) allows you to place your own high performing offers on your own sites without delivering your sites to a competing network.

Online PR News – 08-August-2013 – Atlanta, Ga – InTopic announced opening its in-text ad serving software platform for ad networks. The company operated as an ad network for the past three years beta testing the ad software. The new initiative means ad networks can now use InTopic SAAS to inject their own in-text ads to their own publishers. This allows them to retain control over every aspect of their campaigns and publishers.

“We’re making it really lucrative for ad networks to offer in-text advertising to their publishers,” says Michael Morrison, Intopic’s President and head of business development. “It’s simple to use. The administrator picks which keywords the ads appear on; pick what billing model they want to use; upload their ad creatives; and, they’re able to inject in-text ads on a publisher network in just a few minutes.”

InTopic meets the needs of multi-ad type ad networks by providing another way to deliver run-of-network ads tied to keywords. Building an in-text campaign is really simple with Intopic’s user-friendly Ad Network Dashboard.

In-text ads appear when a web user mouse’s over a double-underlined hyperlinked keyword in the text of websites. The advertiser has free rein to use text, images, animation or video inside its ads, as well as to choose exactly which relevant keywords they want to trigger their ads. InTopic also offers an innovative Keyword Bidding System that allows advertisers to bid on the keywords they want to own.

InTopic officially launched its service in January but has since been aggressively growing its network of users. “We’re a not new company, but our offering is new to the space,” says Morrison. “We’re finding that there’s a real demand out there among ad networks an in-text ad serving software platform. That means every day we’re growing the number of networks that we service.”

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Based in Atlanta, Ga., InTopic Media, LLC is a provider of in-text advertising software. Founded in 2009, InTopic has developed two major innovations for ad networks: in-text ad serving software that uses a keyword bidding system; and, our in-text MicroBanner™ ad type is a new in-text product that opens up tremendous new branding possibilities.