MAVEN PARTNERS LLC CELEBRATES LAUNCH OF REVOLUTIONARY GAMING EXPERIENCE, “PLAY GIG-IT”
08/08/2013

VIRTUAL 3D CONCERT EXPERIENCE
SPURS NEW ADDICTIVE PLATFORM FOR
FACEBOOK & MUSIC ENTHUSIASTS

Online PR News – 08-August-2013 – New York, NY – New York (July 28, 2013) Celebrating the highly anticipated launch of the revolutionary gaming software, PLAY GIG-IT, are two thriving firms at the forefront of the technology realm: world-class venture capital firm, Maven Partners LLC, led by Manny Bello and Howard L. Blum and 212 Decibels, the premier socially integrated game development company founded by industry veteran John Acunto. The burgeoning tech brand, PLAY GIG-IT, revealed the birth of a new online universe that changes the way Facebook members interact, purchase and download music. Following years of research and development, paired with expert guidance and diligent support from their primary investor, Maven Partners LLC the platform launched early last week. Overlaying two virally adopted and wildly addictive apps, PLAY GIG-IT has often been touted as “Farmville meets Rock Band,” and is the very first virtual 3-D concert game on Facebook to inventively merge music, fashion and technology.

PLAY GIG-IT is the gateway to a truly unique experience in interactive gaming that combines top-charting music hits, social media, and trending retail brands with an engaging and intuitive interface, housing opportunities for in-game purchases and future contingencies for sponsored branding and advertising. Facebook users are given the power to generate a fully customizable “virtual concert,” where they can channel their inner artist by bringing to life their own show set list highlighting any of the 80 high-profile, signed superstar musicians. To create the most realistic scenario, each artist was heavily involved in the production of the game and their respective avatar, spending valuable time with the development team to perfect every creative detail. Among the starting lineup of music icons that have lent their likeness and music to participate in PLAY GIG-IT are Nas, Nicki Minaj, 2 Chainz, Rick Ross, T-Pain, Miguel, Ne-Yo, Brandy, and Lil Wayne. “I’m excited to see how my fans customize their concert experience with me,” says Miguel.

Keenly recognizing PLAY GIG-IT’s profitable potential in its early stages, Maven Partners LLC embraced an active role in funding the game’s meticulous development, sculpting the start-up’s internal strategies and garnering attention from a luminous array of participating musical talent. Maven contributed nearly half of the capital projected to launch and in addition, attracted a myriad of artists who quickly seized the opportunity to become stakeholders. Also actively exhibiting support at the helm of the PLAY GIG-IT advisory board, are numerous well-known music executives: entrepreneur and former record executive Kevin Liles, Producer/Rapper DJ Khaled, Executive Vice President at Def Jam Shawn Costner and The Blueprint Management Group’s Cortez Bryant.

“An abundance of hard work has gone into this amazing project by so many great contributors but it is unmatched by the passion that we all have to guide the brand to unprecedented success,” says Manny Bello, co-founder of Maven Partners, LLC. “Working with John Acunto, John Romero and their brilliantly talented team has been an unforgettable experience and I look forward to being apart of PLAY GIG-IT’s fascinating growth.”

John Romero, President of PLAY GIG-IT, brings a distinguished track record as a game designer, programmer and sequential artist to the company. Romero’s work spans over 130 games, over 100 of which have been published commercially, including the iconic works Doom, Wolfenstein 3D and Quake. His contributions and philanthropy within the commercial gaming industry have led to a myriad of inspired games and the founding of 10 companies.

In the wake of its launch, PLAY GIG-IT has received overwhelming acclaim and has piqued the attention of numerous renowned outlets including Forbes, Mashable, and CNBC who have all quickly embraced this innovative “fan experience.”

For more information, please visit: playgigit.com or apps.facebook.com/playgigit/.

ABOUT MAVEN PARTNERS, LLC:
Maven Partners, LLC is a world-class venture capital firm - the industry’s leading provider of high-caliber angel investing distinguished by peerless interactive support for sustainable business growth.

Maven Partners LLC values several key principles that are fundamental to our success: quality, integrity and innovation. Welcoming projects of any scale and investing in a wide variety of business models from newly founded start-ups to established companies, all benefit from impactful investments paired with refined expertise of the highest caliber.

Keenly aware of the competitive landscape, Maven Partners LLC offers the best in innovative strategies as well as a widespread network of long-standing relationships and resources. Transcending standard business practices, Maven Partners LLC embraces the role of active investor, providing substantial financial resources along with insightful, committed guidance and strategic alliances empowering businesses to achieve exponential growth.

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