ONLINE fashion retailers, Hype Direct re-launch their eagerly anticipated website found at: which also includes a brand new mobile site and blog.

Online PR News – 07-August-2013 – 6th August, UK – Hype Direct are pleased to announce the re-launch of featuring a full re-brand, including new company logo, colour scheme and brand icon.
Other new features include Trust Pilot, which allows customers to leave reviews on products, as well the introduction of a brand specific size guide, newsletter and Hype Direct blog. The new website also features individual men’s, women’s and kids areas accessible from the home page, with ease of use being paramount to the new design.
With newly appointed Graphic Designer, Ollie Smith and Marketing Executive, Jemma Walsh, in-house graphics and content are at the forefront of Hype Direct’s re-launch with new varied content added daily. Directed by Ollie, the company conducted their first ever lifestyle photo shoot alongside fashion photographer Sam Fairbrother. Photography from the shoot has formed a huge part of the re-brand which feature throughout the brand new website.
The launch also sees the introduction of brand new product lines including Akumu Ink, New Era, Dirty Roller and Happy Socks.

About Hype Direct

Founded in 2011, Hype Direct is home to some of the world’s most sought after brands from Emporio Armani to DC Shoes and Jack & Jones. Based in Huddersfield, West Yorkshire, Hype Direct ships worldwide with presence both on and as a top-rated eBay store.


Notes to Editors
A portfolio of images from the photoshoot can be found at:
Further images can be provided on request.

For further information:

Hype Direct
Jemma Walsh
PO Box 1624
Office: (01484) 452172